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Employee advocacy software is becoming one of the must-have tools in every organization’s tech stack. As employee advocacy can go a long way in driving more brand awareness, generating more sales, improving internal communications, and building pools of high-quality job candidates, it is not surprising that employee advocacy is becoming an important strategy for many organizations.

Trust is at the core of everything we do as leaders and communication professionals. Check out our latest blog for tips on closing the trust gap in your organization.

Everything you need to know about social selling! Check our blog to learn about how to improve your social selling strategy.

For many businesses, social media marketing strategy is the most important piece of the overall marketing performance.

In this blog, we will present 9 great employee advocacy examples from which you can learn about the power of advocacy in driving better marketing performance, generating new sales, and improving your employer brand.

Employer branding (EB) is one of the most important fields of talent acquisition (TA). With the increase of the war for talent across the world, employers are required to invest in their employer branding strategies more than ever before.

Social media recruitment is not a new trend anymore. It is one of the most commonly used talent acquisition tactics. Since most people use at least one social media platform, it makes sense to leverage these channels to attract and hire new job candidates.

Brand advocacy can be one of the most powerful ways to build brand awareness, drive new leads, close new customers, attract and hire new job candidates.

Measuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.

Every organization strives to have brand ambassadors. Knowing all the benefits of brand advocacy, and word-of-mouth marketing, it is not surprising that companies are putting more and more effort into launching ambassadorship programs to achieve specific business goals.

Most businesses are aware of the benefits of employee advocacy: Altimeter highlights that 90% of brands surveyed already got started with employee advocacy or have plans to launch an employee advocacy program.

LinkedIn marketing is a must-have for most marketers today. If you are in a B2B business, LinkedIn may be the most powerful marketing channel for you to leverage.

You now have the possibility to leverage the network of the key players in your company by posting on their behalf - even if they don’t have the time.

What are the best employee advocacy tools in 2022? How to choose the employee advocacy platform? Find out in our blog.

What are the benefits of curated content? How to master your content curation strategy? Find out in our new blog!

What is social advocacy? Why is it important, and how can every business benefit from it? Learn more in our new blog!

Should employers allow social media in the workplace? What are the pros and cons, and how to get the most out of it? Learn in our new blog!

Get some out-of-the box tips and tricks for boosting your organization's LinkedIn marketing strategy today!

Learn about what are the world's largest social media channels with over 2 billion monthly active users across the globe!

Paid ads make an important part of ever marketing strategy. Learn about its benefits and other cost-efficient alternatives?

We recently sat down with Najib Kuijstermans, the project manager at Booking.com, to hear about his insights regarding employee advocacy

Helping some of the most well-known enterprise brands to maximize their internal communications and employee marketing programs is something I’ve been involved with for nearly 10 years.

Since 2017, PwC Luxembourg has partnered with Haiilo for their employee advocacy and content curation initiatives, relying on the Haiilo platform to provide a full circle content curation solution.

Implementing social media into your recruiting strategy is a great way to boost your hiring efforts. By doing so, you’ll be able to reach a broader and more appropriate audience.

Over the last 10-15 years, we've witnessed an exponential increase in the number of companies investing in their brands’ employee advocacy strategies, with social media being the primary driver of those initiatives.

Content distribution is an essential part of any digital marketing strategy. There is a lot of existing research that proves that marketers who invest in content creation see much better marketing KPIs.

You’re planning to launch an employee advocacy program on social media but you don’t know where to start? Don’t worry, we’ve compiled in this blog post key steps to make your program successful!

Brand ambassador programs can be a powerful way to boost business performance in various departments including sales, marketing, human resources, and others.

The fact that LinkedIn Elevate is shutting down is no news to anybody. Some of the functionality will be merged with LinkedIn Pages, but it will be far more limited than that of Elevate. This is why many companies are now looking for an appropriate LinkedIn Elevate alternative.

Employee advocacy has a big power to drive better business performance in many different departments including sales, marketing, human resources, and employer branding.

Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.

In this interview, Sara McGuire, Content Marketing Manager at Venngage, explains why visual content is a great way to drive engagement on social media and how to use it to improve internal communications.

Empowering your employees on social media is a great way to support your business growth but if done wrong, your employee advocacy program won’t generate the expected ROI. We share in this blog post 3 common missteps to avoid when it comes to employee advocacy.

The average firm is expected to allocate 45 percent of their marketing budget to online marketing by 2020. However, you don’t have to allocate a high budget to online marketing to meet your marketing objectives.

You’re planning to start an employee advocacy program but you’re not sure how to pitch your project to your executive team? We’ve gathered in this blog post key insights and metrics that will help you to build a business case for employee advocacy.

Customers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of Americans trust businesses, down from 58% in 2017.

A recent survey released by CareerBuilder shows that according to recruiters, hiring the wrong talent for a position costs nearly $17,000 on average. This is one of the main reasons why all companies should invest in an employer branding strategy that allows them to find the best talent.

When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.

Investing in the human element in business can make your brand more relatable and attractive.

Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.

Brands are often afraid of the risks of employee-generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.

Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.

Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike.

Marketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.

Like any worthwhile venture, Employee Advocacy comes with its challenges. How and whether you overcome these challenges will determine the long-term success of your social media advocacy programme.

There is a positive correlation between company culture and being a social business.

Are you interested in using your industry knowledge to become a recognized thought leader?

Let’s dive into the statistics to find out what’s working well in Employee Advocacy and how you can apply those insights to your own Employee Advocacy programs.

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?

Are you looking to launch a Employee Advocacy initiative in your company but having trouble convincing management? As you probably know, the first step in launching a successful employee advocacy program is selling the idea in your own company. If your management is not yet bought into the idea it might be a good idea simply explain with easy to understand numbers.

Marvel at the infographic below and fathom the immense potential of Employee Advocacy for your organisation’s social media visibility. We dare to...

Employee Advocacy, or in other words, brands empowering employees to support the goals of the brand through the use of their personal social media...