Blog

For many businesses, social media marketing strategy is the most important piece of the overall marketing performance.

Looking to be found or find new talents yourself? Go to LinkedIn. Looking for new customers, partners or investors? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn.

Measuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.

In this blog, we will cover some of the biggest social media trends to follow in 2022 and beyond. 

LinkedIn marketing is a must-have for most marketers today. If you are in a B2B business, LinkedIn may be the most powerful marketing channel for you to leverage.

Looking for some great newsletter examples? Check out these 11 newsletters and get new email marketing content ideas!

Learn about brand trust, why it is an important marketing metric and best ways to build brand trust.

What are the benefits of curated content? How to master your content curation strategy? Find out in our new blog!

Check out this article to learn what share of voice means, how it impacts business and 8 proven ways to increase it.

Should employers allow social media in the workplace? What are the pros and cons, and how to get the most out of it? Learn in our new blog!

Get some out-of-the box tips and tricks for boosting your organization's LinkedIn marketing strategy today!

During the last decade, employer branding has become one of the most important HR and talent acquisition priorities. The war for talent is still intense, and many organizations are struggling to attract, hire, and retain the best people in their organizations.

Discover 8 best ways to boost your brand awareness strategy, increase sales, and generate more revenue for your business!

Learn about what are the world's largest social media channels with over 2 billion monthly active users across the globe!

Paid ads make an important part of ever marketing strategy. Learn about its benefits and other cost-efficient alternatives?

Learn about the 7 must-follow steps to build a proper social media policy for your employee and your organization!

Improving engagement on social media is one of the main goals for marketers around the globe. As half of the world uses social media today, marketers know that social media is one of the best channels for reaching and engaging customers and prospects, increasing brand awareness, generating new leads, and closing new customers.

Content distribution is an essential part of any digital marketing strategy. There is a lot of existing research that proves that marketers who invest in content creation see much better marketing KPIs.

If it’s crafted for everyone, it’s consumed by no one. A good employee experience addresses their needs and speaks their language.

More and more businesses are implementing a lead generation strategy to support their sales teams’ efforts but what are the best ways to generate qualified leads? Let’s find out!

So, what is personal branding? Why should you care about it? How will it help you build your career? Let's find out!

Dark social channels are the channels invisible for analytics programs. More than 80 percent of sharing from marketing websites happens through dark...

In this interview, Sara McGuire, Content Marketing Manager at Venngage, explains why visual content is a great way to drive engagement on social media and how to use it to improve internal communications.

In a time when consumer confidence in marketing is decreasing, many brands struggle to connect with their audience.

Are you struggling to establish brand awareness using social media marketing? In this blog post, we go over five best practices to optimize your brand’s online presence.

A recent survey released by CareerBuilder shows that according to recruiters, hiring the wrong talent for a position costs nearly $17,000 on average. This is one of the main reasons why all companies should invest in an employer branding strategy that allows them to find the best talent.

YouTube has become a must to increase a company’s reach and brand awareness. We talked with Tara Hunt to get her best tips on building a YouTube Marketing strategy.

Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities.

As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.

Still wondering about how to create a powerful brand identity for your business? In our latest infographic, we reveal recent statistics on Internet usage and tips on digital branding.

Employee Advocacy and thought leadership often go hand in hand, as individuals build their personal brand and top of mind through the initiative.

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

You can get customer online testimonials with very little effort for maximum impact, but keep it informative and helpful – no one wants heavy promotion.

Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike.

You’ve heard of micro-influencers and you’re thinking of working with them. But you’re also wondering if they’ll be right for your brand.

Content is one of the best ways to attract qualified leads to your business. Therefore, if you have a content marketing strategy in place and you're not generating enough leads, then you need to optimize it.

You may be surprised to know that 84% of “solopreneurs” earning over $100.000 per year receive most of their contacts through word of mouth.

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?

Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? Relationships generate bigger profits. It is true, customer loyalty has a valuable impact on your bottom line. Here are the top three benefits of customer retention.

Mountains of data points show that consumers trust human faces over logos, making advocacy a vital part of opening the door to two-way online conversation.

Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.

There are many ways your content can go wrong. Yet sometimes the problem is simple.

When we speak of unconventional industries for social media, we mean those which, due to high regulations and security controls, perceive social media as a dangerous area.

How do you create a content strategy for engaging your target audience? Refine, explore and learn. Then repeat.