Blog
Stay tuned for more insights on a better working experience in today’s digital age.
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How to Humanize Your Brand with Social MediaInvesting in the human element in business can make your brand more relatable and attractive. -
Your Product Update in MarchContent Lifecycle Management, Custom UTM Tags & Modern Intranet. This and much more are to be found in this product update. -
9 Efficient Ways to Break Down Silos in Your OrganizationBreaking down silos is critical for organizational success and business continuity. Learn about 9 ways to break down silos in your company. -
Haiilo Content Creation goes AI: Introducing Haiilo AVASay hi to Haiilo AVA and never start on a blank sheet of paper again. Haiilo’s AI-powered content creation is here!
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What is Quiet Quitting? Everything You Need to KnowWhat is quiet quitting? How to spot quet quitters and what to do to prevent quiet quitting from happening? Learn in our new blog!
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13 Best Practices to Get the Most Out of Your IntranetImplementing an intranet in your organization? Follow these 13 intranet best practices to get the most out of your platform.
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Generative AI in Internal Comms: Your New Intern for Better CommunicationGenerative AI has the potential to revolutionize the way internal communications are created and delivered. Learn more in this article.
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7 Best Communication Software for BusinessCheck out this article to learn about 7 best communication software and platforms for business.
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Workplace Technology: Why It Matters and How to Choose ItLearn about the importance of workplace technology for business success and how to choose the right solutions for your organization.
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9 Ways to Boost Employee Morale and MotivationCheck out our blog to learn about the 9 must-follow ways for boosting employee morale and motivation in the workplace.
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Your Product Update in FebruaryWhat do we have in store for you in this product update? Information Overload, a content calendar, third-party integration, etc. What does it all look like? 👇
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Employee Recognition Program: Definition, Benefits, and IdeasLearn about the importance of employee recognition and how to implement a successful employee recognition program.
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Internal Communications in Manufacturing: The Ultimate GuideIn this guide, we will take a deeper look into the importance of internal communication in manufacturing, the challenges companies face, and how an effective internal communication platform can help you implement best practices.
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Servant Leadership: Definition, Benefits, and Best PracticesLearn about what is servant leadership, what are its benefits, and how to become a successful servant leader. -
8 Steps to Implement a Killer Social Media Marketing StrategyFor many businesses, social media marketing strategy is the most important piece of the overall marketing performance. -
Workplace Communication: What Is It and 20 Ways to Improve ItWorkplace communication is on of the most important aspects of every business. With the emergence of remote work and dispersed workplaces, connecting and engaging with employees remains one of the biggest challenges faced by business leaders these days.
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Internal Communications in Healthcare: Challenges and Best PracticesCheck out this article to learn about the specific challenges healthcare faces and some of the best practices to fix those.
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How Does Information Overload Affect Your Business & How to Stop It?Information overload is a growing challenge for organizations across the world while improving employee experience (EX) is a top priority for most businesses. -
Trust in the Workplace: Why It Is so Important Today and How to Build ItIn this blog, we will go over the reasons why building trust in the workplace is more important than ever and share best practices for earning employees' trust.
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5 Change Management Models to Take a Look AtYour teams’ ability to adapt to change has a direct impact on your business’s bottom line.
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Mergers & Acquisitions: the Importance of Internal CommunicationsMergers and acquisitions (M&A) can help organizations become more efficient, profitable and powerful.
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Internal Marketing: Definition and Impact on Employee EngagementInternal marketing is just as important as external marketing when it comes to motivating and engaging employees into the company and their work.
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Interpersonal Communication: Definition, Importance and Must-Have SkillsInterpersonal communication in the workplace plays an important role in employee satisfaction, motivation, collaboration and business success
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Millennials in the Workplace: 11 Ways to Attract and Keep ThemMillennials in the workplace is one of the most popular topics among employers across the world. This is not surprising as Millennials make the majority of today’s workforce.
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What Is Change Communication and How to Get It RightImplementing the right change communication strategy is never an easy job. As most people resist change in the workplace, effective change communications is the most important prerequisite for a successful organizational change.
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14 Manager Communication Best Practices You Shouldn’t IgnoreManager communication is a topic that needs much more attention than it currently gets. The way managers communicate with employees has a significant impact on how employees feel about their job, teammates, leaders and the company they work for.
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Top 9 Employee Advocacy Examples You Should Check OutIn this blog, we will present 9 great employee advocacy examples from which you can learn about the power of advocacy in driving better marketing performance, generating new sales, and improving your employer brand.
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The Chief Communication Officer’s Role in Driving Business SuccessToday, Chief Communication Officers wear many different hats. Their duties and responsibilities within organizations have changed significantly in the past few years. Moreover, they are now considered as one of the most important strategic business partners within organizations.
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Leadership vs. Management: the 5 Main DifferencesWhat is the main difference between leadership and management? While many of you may think that these two terms mean the same thing, this is not the case. Moreover, leaders and managers can possess some very different skills and characteristics which we will cover later in this blog.
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Transparency In the Workplace: 7 Benefits and 6 Best PracticesCheck out our new blog to learn about the benefits of transparency in the workplace and how to promote it among your employees!
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Employee Value Proposition: The Complete Guide to Building a Great EVPWhat is Employee Value Proposition (EVP), and why should your organization invest in it? Let's find out!
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How to Improve Cross-Functional Collaboration in the WorkplaceToday, building a successful business is all about enabling cross-functional collaboration in the workplace. But COVID-19 makes it challenging for leaders to support their teams as most employees are working remotely during the pandemic.
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What Is Team Communication, Why It Matters, and How to Get It RightEfficient team communication and team collaboration are the most important traits of successful teams. However, hybrid and remote work make team communication much more challenging, and organizations need to find ways to make it work.
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Change Management: Definition, Best Practices & ExamplesChange management has become one of the most critical success factors for any business in today's ever-changing world.
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Employee Empowerment in the Workplace: Definition & Best PracticesEmployee empowerment in the workplace is a great way to improve employee engagement and retain your top talent. So, how can you support your employees' personal and professional development? How does employee empowerment impact the business's bottom line?
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The Importance of Workplace Safety and How to Keep Employees SafeWorkplace safety has become one of the main priorities for organizations across the world. As safe workplaces are also productive ones, employers are trying to find new ways to keep their remote, frontline, and in-office employees safe and healthy.
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Team Communication — Key Takeaways from Google’s Project AristotleAbout 75% of employers rate teamwork and collaboration as “very important” and yet, 39% of employees believe that people don’t collaborate enough in their organization.
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Top Communication Channels to Consider for Your BusinessImplementing the right communication channels in your organization is the key to keeping your employees productive, engaged, and aligned with your business goals.
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Company Values: Definition, Importance and ExamplesHaving clear company values helps you ensure that all your employees are working towards the same goals. Your core values support the company's vision and shape its culture. That's why every single business decision should be aligned with these values.
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A Step-by-Step Guide to Optimizing Your LinkedIn ProfileLooking to be found or find new talents yourself? Go to LinkedIn. Looking for new customers, partners or investors? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn.
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The Ultimate Management Communication GuideEffective management communication is one of the biggest drivers for organizational success. Moreover, organizations with well-set management communications strategies have a significant competitive advantage over those who neglect the importance of communication in the workplace.
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5 Inspiring Examples of Great Internal CommunicationsInternal communication is a tough job. On average, you’ll find 1 communicator for every 1,000 employees. Add to that the complexity of enterprise organizations operating in different countries and timezones, with multiple offices, business units, functions, languages, in-office, and remote.
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Top 13 Communication Barriers and How to Tackle ThemCommunication barriers can have a significant impact on people’s personal and professional lives. This is particularly evident now when people around the globe have been facing social distancing restrictions.
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What Is Employee Wellbeing and How to Launch a Wellbeing ProgramCompanies have been struggling to embrace employee wellbeing in the workplace for a long time now. Historically, wellbeing initiatives were considered as not so important, and they were not a priority for many employers. However, things are changing.
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Communications Manager Job Description and Interview QuestionsCommunications Managers play one of the most important strategic business roles within organizations. With the emergence of remote work and dispersed workplaces, having proper internal and external communications strategies has become a must-have.
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How to Define Business Communication Goals (+ 9 Examples)More and more communications professionals are trying to be data-driven. Learn about how to define communication goals for your comapny!
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What Are The Top 24 Leadership Skills That Make a Great Leader?Leadership skills are some of the most in-demand soft skills. So, what does it take to be a great leader in the workplace?
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The Importance of Communication in the Workplace (& How to Do It Right)The importance of communication in the workplace has been proven many times already. However, the trend in improving workplace communication has become one of the most important business priorities in 2022, and it only continues to grow.
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Business Communication: Definition & Best Practices for Driving EngagementBusiness communication is the secret ingredient to driving engagement within and outside the organization. So, how to get it right?
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12 Reasons Why Internal & External Communications Go Hand-in-HandBoth external and internal communication are of significant importance for business growth and performance.
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Top 13 Employee Experience (EX) Tips You Can Try Right NowEmployee experience is one of the hottest topics in the world of HR, internal communication, leadership, and among other people strategists.
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What Is Communication Strategy and 5 Steps to Create It (+Template)Creating a communication strategy for your organization? We have prepared for you the ultimate guide and a free strategy template!
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How to Tackle Grapevine Communication in the WorkplaceGrapevine communication happens in every organization, no matter the company size or industry. This informal type of communication may have a significant impact on the employee experience you deliver as well as your business performance and your ability to build trust with your employees.
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The Ultimate Guide to The Empowering Leadership Style in the WorkplaceLearn about what the empowering leadership style is, how it drives engagement and what are the best practices to make it work in your organization.
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8 Steps to Building an Effective Internal Communication StrategyEven though internal communication has a direct impact on employee experience and employee engagement, most businesses don’t have a long-term IC strategy. We share in this blog post a step-by-step guide to help you craft a great internal communication strategy.
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What Is Corporate Culture, Why It Matters, and How to Build ItBuilding a positive and enjoyable corporate culture is one of the main priorities for HR professionals, leaders, and other stakeholders across the world.
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Employer Branding: 9 Steps to Build a Successful StrategyEmployer branding (EB) is one of the most important fields of talent acquisition (TA). With the increase of the war for talent across the world, employers are required to invest in their employer branding strategies more than ever before.
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Leadership: What Are the Characteristics of a Great Leader?What is leadership? What are the qualities and characteristics of a great leader? Can anyone be a good leader? Let’s find out in this blog post!
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Employee Community: What It Is and How to Get It RightLearn about how to create, manage, and nurture an employee community every employee would want to be a part of!
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10 Ways to Foster Upward Communication in the WorkplaceDuring this year, upward communication in the workplace has become the most important type of internal workplace communications.
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Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than EverBuilding an effective internal communication strategy is a great way to make your workplace more productive, collaborative and engaged.
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What Are Employee Relations and Why They Are ImportantEmployee relations (a.k.a. employee relationship management) have a direct influence on employee satisfaction and engagement. Therefore, many companies today invest more resources to improve employee relations and keep their workplaces healthy.
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Social Media Recruitment: Definition, Importance, and 5 Best PracticesSocial media recruitment is not a new trend anymore. It is one of the most commonly used talent acquisition tactics. Since most people use at least one social media platform, it makes sense to leverage these channels to attract and hire new job candidates.
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The Importance of Knowing Your EmployeesTo make your business successful, it is extremely important that you know your customers well.
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Workplace Stress Management: Causes, Consequences, and Best PracticesFind out what are the biggest sources of stress at work and how to improve workplace stress management in your organization.
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The Importance of Corporate CommunicationIn a digitally connected world, corporate communication is one of the key factors that determine whether companies thrive or fail. It impacts employee productivity, innovation, brand awareness, and more.
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Building a Positive Workplace Culture: Importance and Best PracticesBuilding a positive workplace culture has become one of the main priorities for organizations across the world. Due to the current pandemic, many employers are switching their focus on building workplace environments in which their employees can feel safe, engaged, inspired, and productive.
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Brand Advocacy: Definition, Importance, Challenges and Best PracticesBrand advocacy can be one of the most powerful ways to build brand awareness, drive new leads, close new customers, attract and hire new job candidates.
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Why and How to Build a Great Communication Culture in the WorkplaceCommunication culture in your workplace has a significant impact on your employees’ experience, motivation, engagement, and overall business success.
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Creating an Employee Experience Strategy: 7 Must-Follow StepsCreating an employee experience strategy is a tall order for many organizations. It requires a big change in mindset - changes in the way organizations attract, engage, develop, and retain their people.
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Crisis Communication: Definition, Importance and Best PracticesAccording to research on crisis communication, 47% of employers say that they have the capabilities or processes they would need to meet a crisis with the best possible outcome.
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Internal Networking: How and Why Bring It Into Your OrganizationInternal networking is extremely important for employee productivity and engagement. So how do you get started with internal networks?
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Employee Recognition: 5 Ways to Recognize Your EmployeesWhen it comes to retaining great team members, employee recognition programs can play a crucial role. According to Josh Bersin, founder and principal at Bersin by Deloitte, companies with a" recognition-rich culture" have a 31% lower voluntary turnover rate.
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11 Reasons Why Business Communication is Critical to Your Company’s SuccessBusiness communication involves the constant flow of information within and outside a company.
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How to Measure Brand Awareness: 10 Strategies That WorkMeasuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.
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10 Proven Ways to Increase Employee Productivity in 2023Check out our new blog covering the ultimate list of best employee productivity practices that work for every organization.
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What is Organizational Communication and 9 Steps to Do It RightOrganizational communication is one of the essential prerequisites for building a successful business. Its impact on employee engagement, collaboration, workplace trust and employee experience makes it an important part of every workplace strategy.
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Who Are Brand Ambassadors and Why Every Organization Needs ThemEvery organization strives to have brand ambassadors. Knowing all the benefits of brand advocacy, and word-of-mouth marketing, it is not surprising that companies are putting more and more effort into launching ambassadorship programs to achieve specific business goals.
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Top 15 Employee Motivation Tips and BenefitsEmployee motivation is defined as the level of energy, commitment, persistence, and creativity that workers bring to their jobs. It goes without saying that higher employee motivation leads to better engagement and productivity. Unsurprisingly, employee motivation has become one of the top priorities for most businesses.
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Top 5 Communication Skills and How to Improve ThemDeveloping strong communication skills is essential when it comes to building a successful career. But your communication skills play a key role in your private life too. Learn about the most in-demand communication skills and how to improve them.
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14 Reasons Why the Future of Work Is Happening NowWe all have been waiting for the future of work to come, and it came faster than expected. The current pandemic is completely reshaping the way we do our jobs and communicate with our colleagues.
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3 Employee Advocacy Trends to Look Out for in 2023Most businesses are aware of the benefits of employee advocacy: Altimeter highlights that 90% of brands surveyed already got started with employee advocacy or have plans to launch an employee advocacy program.
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Top 9 Social Media Trends To Watch For In 2023In this blog, we will cover some of the biggest social media trends to follow in 2022 and beyond.
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Diversity and Inclusion Best Practices to Focus on in 2023Diversity and inclusion consist of the efforts and practices a company implements to support a diverse workplace and leverage the effects of diversity to achieve a competitive business advantage.
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18 Leadership Communication Trends to Look For in 2023Leadership communication is one of the most important factors that influences business success. Learning the skills necessary to have effective workplace conversations is critical if we want to implement changes and produce real business results.
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Who Are Frontline Workers and How to Set Them Up for SuccessFrontline workers make a big portion of the overall global workforce. Today, organizations across the world are faced with the challenges of keeping their frontline employees safe, protected, motivated, and engaged.
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The Secrets of Effective Leadership In 2023 and BeyondEffective leadership is one of the most important prerequisites for a more engaged, aligned, productive, and empowered workforce.
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5 Employee Communication Predictions for 2023 (And Beyond)Adapting to fast-changing markets is no longer an option for companies. They have to rethink their employee communication and embrace digital technologies to stay ahead of the competition. Since the start of the pandemic, new employee communications trends have emerged and organizations need to adapt to them in order to improve workplace communications.
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Business Transformation in 2023: The Guide for Successful ImplementationYears of research on business transformation have shown that the success rate for these efforts is consistently low: less than 30% succeed.
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8 Best Intranet Platforms for Enterprise In 2023 (and beyond)If you are looking for the best intranet platform on the market, check out our detailed overview of 8 intranet solutions!
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LinkedIn Marketing: 10 Best Practices to Try in 2023 and BeyondLinkedIn marketing is a must-have for most marketers today. If you are in a B2B business, LinkedIn may be the most powerful marketing channel for you to leverage.
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How to Make Recruitment Marketing Work in 2023 and BeyondRecruitment marketing has never been more important. Talent acquisition professionals across the world are faced with new talent attraction and talent retention challenges. This is particularly true for tech talent that can now work from anywhere in the world.
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8 Employee Engagement Statistics You Need to Know in 2023 [INFOGRAPHIC]To get a better understanding of the current state of employee engagement, we laid out some statistics for those who love numbers.
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Top 13 Employee Engagement Ideas to Prioritize in 2023Looking for some employee engagement ideas? You have come to the right place! These 11 ideas should never be igniored.
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Top 5 Yammer Alternatives for Internal CommunicationsLooking for a Yammer alternative? Check out this comparison of the top 5 Yammer alternatives and find the one that suits you the best.
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Mental Health in the Workplace: Risks, Importance, and Best PracticesMental health in the workplace is a growing concern for many employers. Learn about how to better support your employees!
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7 Best Employee Apps Your Company NeedsIf you are looking for the best employee apps on the market, check out our detailed overview of the top 7 employee apps!
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Absenteeism In the Workplace: Definition, Cost, Reasons, and Best PracticesAre you struggling with high absenteeism in the workplace? Learn why employees miss work and 6 ways to prevent absenteeism.
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Looking for the Story Behind the NumbersCheck out Brad Whitworth's take on the data-driven approach to internal comms and create your own story behind the numbers!
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Employee Referral Program: 6 Benefits and 6 Best PracticesCheck out this blog to learn about the benefits of employee referral programs and 5 ways to implement a successful strategy.
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How To Attract, Engage, and Retain Gen Z In the WorkplaceGen Z will soon make a third of the working population. Learn about how to enable your gen Z employees in the workplace!
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How a Feedback Loop Can Improve Team Morale and ProductivityEmployee intranet is a must-have workplace technologies. Learn why your company should implement a social intranet and how to choose one! -
What Is Employee Intranet and How to Choose the Right SolutionEmployee intranet is a must-have workplace technologies. Learn why your company should implement a social intranet and how to choose one!
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How to Utilize the Reach of your Company’s Key Players to the FullestYou now have the possibility to leverage the network of the key players in your company by posting on their behalf - even if they don’t have the time. -
8 Internal Communication Tools Your Company Needs (and Why)Looking to improve internal communication in your organization? Take a look at these must-have internal communication tools.
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Top 7 Employee Advocacy Platforms: How to Choose the Best OneWhat are the best employee advocacy tools in 2022? How to choose the employee advocacy platform? Find out in our blog. -
7 Inspiring Newsletter Examples (+24 Content Ideas)Looking for some great newsletter examples? Check out these 11 newsletters and get new email marketing content ideas! -
Brand Trust: What It Is, Why You Need It, and 10 Ways to Build ItLearn about brand trust, why it is an important marketing metric and best ways to build brand trust.
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Curated Content: Definition, Benefits, and Best PracticesWhat are the benefits of curated content? How to master your content curation strategy? Find out in our new blog!
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What is an Employee Engagement App and Why Your Company Needs OneThe way employees communicate and collaborate has changed substantially in recent years. Employee engagement software is becoming more and more common in organizations of all sizes and for a good reason. Research shows that companies with engaged employees outperform those without by a whopping 202%.
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What Is Social Advocacy and 5 Reasons Why Every Company Needs ItWhat is social advocacy? Why is it important, and how can every business benefit from it? Learn more in our new blog!
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What is Quiet Quitting and How to Manage itCheck out this article to learn what quiet quitting means, how it is connected to employee engagement and how communicators can manage it.
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What is an Employee Experience Platform and Why Your Company Needs OneEmployee engagement levels are still low which is the consequence of poor employee experience in the workplace. The way employees work today is much different than 2 years ago, but employers are still struggling to adjust to new working trends
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What Is Share of Voice, Why It Matters, and How To Increase It?Check out this article to learn what share of voice means, how it impacts business and 8 proven ways to increase it.
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Social Media in the Workplace: The Ultimate Guide For EmployersShould employers allow social media in the workplace? What are the pros and cons, and how to get the most out of it? Learn in our new blog!
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Why and How to Boost Your LinkedIn Marketing Strategy (10 Tips)Get some out-of-the box tips and tricks for boosting your organization's LinkedIn marketing strategy today!
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The What, Why, & How of Internal Communication MethodologyAre you into internal comms? Check out our new blog where we talk all about internal communication methodology in the workplace.
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Employer Branding: Definition, Importance, Challenges, and Best PracticesDuring the last decade, employer branding has become one of the most important HR and talent acquisition priorities. The war for talent is still intense, and many organizations are struggling to attract, hire, and retain the best people in their organizations.
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8 Ways to Boost Brand Awareness: The Ultimate Strategy GuideDiscover 8 best ways to boost your brand awareness strategy, increase sales, and generate more revenue for your business!
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Top 7 Social Media Channels With Over 1 Billion Monthly Active UsersLearn about what are the world's largest social media channels with over 2 billion monthly active users across the globe!
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Haiilo Appoints Roope Heinilä As New CEOHaiilo, a leader in employee communications and engagement software, today announced that Jan Marius Marquardt has decided to step down as Chief Executive Officer (CEO) to continue in the company as the Chairman of the Board. As Chairman of the Board Marquardt will drive vision and strategy, support Haiilo’s executive management and represent Haiilo to external stakeholders. -
What Are the Top 3 Leadership Styles [+ How to Identify Your Own]Learn about the top 3 best and worst leadership styles out there! Understand how to determine and address your own leadership style.
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Virtual Communication: 6 Ways to Make It Work and 7 Biggest Challenges to TackleLearn about what are the biggest challenges with virtual communication and discover 6 ways to make it more efficient!
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All About Social Selling: Definition, Importance, and 6 Best PracticesEverything you need to know about social selling! Check our blog to learn about how to improve your social selling strategy.
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Time For Climate Action – Haiilo <3 SustainabilityThis week it's "Time for Climate Action" again - or "Climate Week" for short - a campaign organized by Leaders for Climate Action.
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Paid Ads: Benefits, 6 Best Practices, and 3 Low-Cost AlternativesPaid ads make an important part of ever marketing strategy. Learn about its benefits and other cost-efficient alternatives?
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What Is a Social Media Policy & How to Build One (with examples)Learn about the 7 must-follow steps to build a proper social media policy for your employee and your organization!
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Lifelong learning with the help of internal communities – 5 steps to successThe modern working world is in a constant state of change. Processes are becoming more digital and one restructuring follows the next.
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Diversity and Inclusion In the Workplace: Importance and 7 Best PracticesDiversity and inclusion are some of the main priotities for organizations accross the globe. Learn about its importance and 7 best practices!
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Top 5 Employee Surveys to Implement [50 Questions Included]Looking for employee survey questions to measure employee engagement, productivity, wellbeing, and satisfaction? Check out these!
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Redefining Employee Engagement with HaiiloWith Haiilo, we redefine employee engagement. And we’re on a mission, empowering companies to create alignment, drive engagement and build culture.
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Executing an Employee Advocacy Program: the Booking.com WayWe recently sat down with Najib Kuijstermans, the project manager at Booking.com, to hear about his insights regarding employee advocacy
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Employee Engagement: Definition, Current State, and Best Practiceshat is employee engagement? How to improve it? How to measure it? How to sustain high employee engagement levels?...
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Three pioneers, one mission – COYO, Smarp and Jubiwee become HaiiloWe are thrilled to announce that today COYO (Germany), Smarp (Finland) and Jubiwee (France) are becoming a new joint brand: Haiilo! #oneteam
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Why Employee Communications are the Better Internal CommsAlthough it has never been easier to contact your employees, it has probably never been as difficult to reach them as it is today.
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Drivers of Employee Engagement to Start Implementing TodayIn this blog, we’ll uncover some of the most popular drivers of employee engagement that influence directly your company's success.
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The Characteristics of Remote Teams and 8 Ways to Make Them More EngagedHow to enable hybrid and remote teams for success? Leaders, managers, and HR professionals worldwide have been looking for answers to this question during the previous two years.
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Top 12 Tips to Improving Employee Engagement Beginning TodayAs employees' emotional commitment towards their organization and goals, employee engagement is arguably the most significant indicator of satisfaction in the workplace today.
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9 Reasons Why Teamwork In the Workplace Is More Important Than EverImproving teamwork in the workplace has become one of the main priorities for many employers across the world. However, it has also become a major challenge for most remote and hybrid organizations.
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Employee Marketing: Definition, Benefits, and Best PracticesHelping some of the most well-known enterprise brands to maximize their internal communications and employee marketing programs is something I’ve been involved with for nearly 10 years.
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5 Internal Communications Best Practices [Infographic Included]How to improve communication in the workplace? We share in this blog post 5 internal communications best practices for helping employees to keep up with the company news and industry trends. -
Who Are Engaged Employees, How to Spot Them and Keep Them EngagedEngaged employees make the biggest competitive advantage an organization can have. The level of employee engagement in a company directly impacts the company culture, employee productivity, well-being, and overall organizational success.
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Top 7 Benefits of Employee Engagement [& How to Improve It]The benefits of high employee engagement in the workplace are numerous, and increasing this engagement is one of the biggest priorities for employers across the world.
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How PwC Luxembourg Succeeds In Content Curation With HaiiloSince 2017, PwC Luxembourg has partnered with Haiilo for their employee advocacy and content curation initiatives, relying on the Haiilo platform to provide a full circle content curation solution.
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Employee Engagement: Definition, Current State, and Best PracticesWhat is employee engagement? How to improve it? How to measure it? How to sustain high employee engagement levels?…
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16 Experts Share Their Favorite Employee Engagement Survey QuestionsMeasuring employee engagement is critical to any business’s success, regardless of industry, headcount or location.
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6 Simple Tips to Make Social Media Recruiting WorkImplementing social media into your recruiting strategy is a great way to boost your hiring efforts. By doing so, you’ll be able to reach a broader and more appropriate audience.
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What Is the True Cost of Poor Employee Communication?Effective employee communication is no longer an option. If you’re on the fence about implementing an internal communication channel at your workplace, you should first consider the high cost of poor employee communication.
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Intranet Definition, Disadvantages and More Efficient AlternativesIntranet is a software solution used to share company information and resources among employees. In addition, intranets are used to facilitate working in groups and to improve the overall internal communications efforts and strengthen core company values.
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Employee Advocacy On Social Media: Top Tips To Get It RightOver the last 10-15 years, we've witnessed an exponential increase in the number of companies investing in their brands’ employee advocacy strategies, with social media being the primary driver of those initiatives.
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12 Ways to Ensure Employee Productivity in the Post-Pandemic WorldThe way employees work has been disrupted. Employers need to find new ways to keep their workforce motivated, engaged and productive now that they are physically separated.
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Recruitment vs. Talent Acquisition [Infographic Included]Talent acquisition vs. Recruitment? Is there a difference? What is the difference? 3 questions that even HR professionals ask themselves sometimes.
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8 Tips To Boost Employee Communications At Your CompanyProper employee communications in the workplace have never been so important. Since the start of the pandemic, organizations across the world have become more aware of the importance of workplace communications in making employees more engaged and providing a better employee experience.
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Social Media Engagement: Importance, Challenges, and 5 Best PracticesImproving engagement on social media is one of the main goals for marketers around the globe. As half of the world uses social media today, marketers know that social media is one of the best channels for reaching and engaging customers and prospects, increasing brand awareness, generating new leads, and closing new customers.
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6 Innovative Ways to Boost Your Content Distribution StrategyContent distribution is an essential part of any digital marketing strategy. There is a lot of existing research that proves that marketers who invest in content creation see much better marketing KPIs.
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12 Steps to a Successful Enterprise Agile TransformationMany large organizations are faced with the necessity of agile transformation, which is quite challenging to achieve.
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How to Measure Internal Communication (IC): Best Practices & ExamplesMeasuring the performance of internal communication is essential when it comes to building a successful business. But what KPIs to use and how to track them?
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The Ultimate Employee Experience GuideEmployee experience is one of the main priorities for organizations across the world. CEOs, Human Resources, Internal Communications, Talent Acquisition, Talent Management, and other departments are all focused on improving their people’s working experiences.
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3 Best Ways to Measure Employee ExperienceMeasuring employee experience (EX) is a hot HR topic these days with many companies looking into improving their EX, hence boosting the productivity of their staff, lowering employee turnover, and improving customer satisfaction.
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Internal Communications (IC): The What, Why, Who and HowInternal communications is a crucial department of every organization. Companies use internal communications to keep their employees informed and engaged about everything that is going on in their organizations.
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Smarp joins forces with COYOLONDON - September 16th, 2021. German COYO and Finnish Smarp announced they would merge both SaaS companies to become a global leader in the employee communications and employee engagement software space. -
8 Steps To Create Employee Newsletter People Want To Read (+19 Ideas)In the world of extensive information overload, organizations need to define a clear internal employee newsletter strategy to help employees stay informed while eliminating information overload.
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The New Guide for Driving Employee Engagement in the WorkplaceEmployee engagement has been the most popular topic among HR and other professionals for decades now. Today, when faced with unprecedented times, we are all becoming aware of the importance of other roles in driving a positive employee experience that ensures higher employee engagement levels.
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Asynchronous Communication: What It Is and How To Make It WorkWith the increase of remote work, hybrid workplace, and distributed workforce, asynchronous communication has become the new normal for many organizations. Remote work is here to stay and many companies now understand that this is the preferred way of working for many employees. -
9 Ways to Combat Employee TurnoverEmployee turnover is one of the main concerns among HR professionals across the world. Since the cost of employee turnover is extremely high, organizations are constantly trying to find new ways to keep their talent within their organizations. -
The Ultimate COVID-19 Crisis Management Checklist for EmployersAs the coronavirus crisis unfolds globally, organizations across the world are now testing their crisis management readiness.
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Employee Feedback Done Right: 9 Best PracticesEmployee feedback is crucial for improving employee satisfaction, motivation, engagement, and productivity. Yet, many employees are still not happy with the way and frequency of receiving feedback from their superiors.
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Employee Journey: What It Is and How to Map it OutMapping employee journeys can help organizations better understand the different stages employees go through during their employment lifecycle. Understanding these stages enables employers to boost employee satisfaction and provide memorable experiences throughout their employment.
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10 Talent Acquisition Best Practices To Help You Attract Top Candidatesmplementing the best talent acquisition practices has a big impact on an organization’s ability to attract and hire high-quality job candidates.
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Smarp CEO reflects on the company’s 10-year journeyIn his blog, Roope Heinilä, CEO of Smarp, shares his learnings from a decade of managing a successful company. Read this blog post to find out what Smarp's growth looked like from the driver's seat and what predictions can be made for the company's future.
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How to Lead a Multigenerational WorkforceThe modern workplace is navigating unprecedented waters. More generations are working under the same roof than ever before.
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8 IT Leaders Share Their Priorities for 2021If the IT world were a planet, it would probably be surrounded by a belt of buzzwords. Digital transformation, hyper-automation, extended reality, 5G, artificial intelligence, enhanced connectivity, and the list goes on. -
Employee Advocacy: How to Get Started with Employee Advocacy ProgramYou’re planning to launch an employee advocacy program on social media but you don’t know where to start? Don’t worry, we’ve compiled in this blog post key steps to make your program successful!
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How to Create a Brand Ambassador ProgramBrand ambassador programs can be a powerful way to boost business performance in various departments including sales, marketing, human resources, and others. -
7 Challenges with Deskless Workers and How Technology Can HelpDeskless workers make a significant portion of the overall global workforce. Still, employers have a long way to go in empowering their deskless employees for success. Moreover, deskless workers are often “forgotten” by their employers who tend to be more focused on their deskbound employees. -
Top 5 Internal Communications Apps: How To Choose the Best One For YouIf you’re reading this article, you’ve probably caught on to the value an internal communications app can bring to your organization. Whether it's employee experience, strategic alignment or simply getting the right information to the right employee at the right time, mobile apps have risen to the forefront of internal communications strategy in 2022. -
Employee Advocacy Software: How to Choose the Best SolutionEmployee advocacy software is becoming one of the must-have tools in every organization’s tech stack. As employee advocacy can go a long way in driving more brand awareness, generating more sales, improving internal communications, and building pools of high-quality job candidates, it is not surprising that employee advocacy is becoming an important strategy for many organizations.
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What Is Social Recruiting and How to Build a Successful StrategySocial recruiting is one of the most powerful talent acquisition strategies. In the world of intense war for talent, employers are implementing new tactics for improving their employer brand and their recruitment efforts.
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What is Advocacy Marketing and How to Get It RightAdvocacy marketing is one of the most powerful marketing strategies. Organizations across the world have started realizing the benefits of having brand ambassadors, which is why advocacy programs are becoming a must-have marketing tactic.
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LinkedIn Elevate Alternative: 7 Things to Look for in a ReplacementThe fact that LinkedIn Elevate is shutting down is no news to anybody. Some of the functionality will be merged with LinkedIn Pages, but it will be far more limited than that of Elevate. This is why many companies are now looking for an appropriate LinkedIn Elevate alternative.
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Employee Advocacy: Importance, Challenges and Best PracticesEmployee advocacy has a big power to drive better business performance in many different departments including sales, marketing, human resources, and employer branding.
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Transformational Leadership: The Secret to Organizational SuccessTransformational leadership is one of the biggest drivers for business success and a better workplace experience. Moreover, the way leaders interact with their workforce and build relationships with their teams significantly impacts employees’ motivation, engagement, and performance at work.
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The Emerging Market for Employee Communications ApplicationsThe emerging market of employee communications applications to relay organizational and operational topics, including COVID-19, to their employees is overwhelming -
Agility in Communications with Sophie Maddison (Podcast)What happens to employee communications when a global health crisis shakes up the industry you work in?
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Employee App: Definition and Top Reasons Why Your Workplace Needs OneThe way employees work and collaborate has been disrupted and employee apps are the way to adapt to these new virtual working environments. With smart technology always in our pockets, employee apps are becoming more and more integrated into everyday business operations. The right set of workplace technology in the right hands can significantly improve your employees’ ability to do their jobs efficiently.
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The Ultimate Guide to Managing a Multigenerational WorkforceToday’s workforce is highly multigenerational. Employees of different age have different expectations from their employers. However, it is not enough to consider only age when planning for your talent strategies in the workplace.
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Employee Communication in Healthcare: Trends & Lessons of 2020This year has been a massive challenge for everyone. The global pandemic turned our lives on their head. I won't be listing all the bad things here. It's not the purpose of this post, plus there is nothing new I can tell you. Instead, let's look on the bright side for a moment and appreciate all the colossal effort of the frontline heroes.
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Creating a Dialogue with the Hard to Reach with Maria Ljungbeck (Podcast)Hey everybody, we’re back with another episode of The Comms Shift podcast! This time around, we went BIG! 5 massive brands: HEINEKEN, Sony, Booking.com, Nissan, Carlsberg. One power woman: Maria Ljungbeck. -
Digital Workplace: Definition, Drivers and Best PracticesToday’s workplaces are highly digital, and employers need to embrace this trend by understanding their employee personas and providing technology...
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Building a Successful Communication Plan: Importance and Best PracticesBuilding an effective, well-crafted communication plan takes time, patience and energy. However, as communication plays a key role in shaping a positive employee experience, it is absolutely worth investing resources in building a robust internal communications plan.
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14 IC Experts Share Their #1 Tip to Engage a Distributed Workforce14 Internal Communication practitioners share their best practices for engaging a distributed workforce in the new normal.
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Alison Davis on How to Transform Internal CommunicationThroughout 2020, internal communicators have worked hard to keep employees informed about what’s going on in our organizations.
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What Should a CEO Know About Internal Communication?As a leader in a large organization, you often have little time or bandwidth to focus on the scope or activities of individual functions.
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How To Communicate Diversity and Inclusion With Authenticity — 10 Experts ExplainIn the first year of my Master's studies in Intercultural Encounters, one professor would always ask students his signature trick question: So how do you define culture?
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11 Reasons Why Business Communication is Critical to Your Company’s SuccessBusiness communication involves constant flow of information within and outside a company.
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10 Best Practices for Communicating Safety Tips to Your Employees During COVID-19As the COVID-19 pandemic keeps spreading at a fast pace, employers are urged to find ways to effectively communicate safety tips to their employees.
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11 Ways COVID-19 Has Disrupted Human Capital Management (HCM)Who would ever think that Human Capital Management could have changed so much in such a short period of time? The pandemic has completely restructuring the way organizations manage their human capital.
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11 Comms Experts on Their Priorities as Employees Return to The WorkplaceThe notorious virus curve is finally flattening or even going down. Countries, cities, and businesses are gradually reopening after weeks of lockdown. Regardless of where you are based or what stage of quarantine your organization is going through, this "back to new normal" transition is key for the future of your team. Employee communications naturally play a central role in this transformative process.
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10 Shocking Internal Communications Stats You Can’t IgnoreAre you struggling to connect and engage with your employees in these unprecedented times? We’ve gathered in this blog post 10 statistics that will help you identify the bottlenecks that may slow down your internal communication.
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How to Keep Employee Motivation High in Uncertain TimesThe way we work has changed dramatically in the past few weeks, so what can you do to keep employee motivation high in these unprecedented times?
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Why Content Localization Matters in Internal CommunicationsIf it’s crafted for everyone, it’s consumed by no one. A good employee experience addresses their needs and speaks their language.
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12 Talent Management (TM) Tips for Navigating Turbulent TimesTalent management is one of the most important components of every business.
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How to Deliver Bad News — a Lesson from the Airbnb CEOSharing bad news sucks. Period. No matter what the news is, if you care about the person on the receiving end of it (and I hope you do), you want to make the impact to be as painless as possible. Unfortunately, the magic spell that makes bad news feel like a carnival doesn't exist.
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Hybrid Work: 8 Ways to Ensure a Smooth Transition to the New ModelHybrid work is a trend organizations across the world are adopting since the emergence of COVID-19 and remote work. Many companies now understand the benefits of flexible work conditions for various stakeholders.
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COVID-19: 8 Communication Tips to Ensure Business ContinuityBusiness continuity is probably one of the most important concerns employers have in these unprecedented times. This is not surprising as organizations are challenged with constant and unprecedented changes during the pandemic.
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17 Ways to Improve Employee Experience During COVID-19Employees’ lives and jobs across the world have been significantly influenced by COVID-19, and their working experience has been disrupted. Companies are investing time and effort in creating a positive employee experience during the pandemic.
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How COVID-19 Is Accelerating Digital Transformation in the Workplacehe COVID-19 pandemic is disrupting the business world and companies have no choice but to review their strategies to overcome the crisis.
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Remote Work: 20 Ways to Engage and Connect with Your Remote EmployeesThe pandemic is completely redefining the way teams communicate and work. While remote work used to be offered by some companies as a way to offer a more flexible lifestyle to their employees, it has now become the norm for most businesses.
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6 Experts Explain How COVID-19 Is Changing Internal Communication6 internal comms experts share their predictions on how the internal communication landscape may look like in a post-COVID-19 world.
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Crisis Communication — How to Communicate Effectively with Your EmployeesCommunication is the cornerstone of any organization's success. It’s even more important in times of crisis.
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40+ Corporate Communications Stats Every Employer Should KnowA lot of research has been done recently on corporate communications. We've compiled in this post the most important statistics you should be aware of to get a better understanding of the current state of communication in the workplace.
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Mike Klein on the New Shape of Internal Communication Emerging for the #PostCorona WorldWe asked Mike Klein, Internal Communication Expert and Principal of Changing The Terms, how he sees the internal communication landscape evolving in the #PostCorona world. Here’s what he had to say.
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9 Ways to Boost Employee Morale in These Trying TimesBoosting employee morale has become one of the biggest priorities for employers across the world. These unprecedented and trying times are having a big impact on employees’ mental and physical wellbeing.
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The Ultimate Guide to Organizational Change Management (OCM)In a world of constant change, organizational change management has become an important component of every business plan and strategy.
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Priya Bates on Why Internal Communication Is Like a MarriageInternal communication is the cornerstone of every business. It impacts employees' understanding of the business, performance, satisfaction and engagement. But building great internal comms doesn't happen overnight. It's all about building trust and insightful conversations in the workplace. It requires time, commitment and two-way relationships.
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12 Employee Communication Mistakes (& How to Avoid Them)Effective employee communication can transform your organization in so many different ways! And yet, many employees are not so happy with the way their employers communicate with them.
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Remote Work: How to Set Up Your Remote Employees for SuccessAs the number of remote workers is increasing exponentially, employers are now addressing remote work more than ever before.
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Mike Klein on Why Internal Communication Is Actually MultidirectionalOne of the biggest challenges facing internal communication has been a legacy 20th-century mindset — a view that communication in a business rightly flows from the top down, and perhaps, under very rare and tightly-managed circumstances, a limited flow in the opposite direction can be tolerated.
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Who Are Knowledge Workers and How to Set Them Up for SuccessKnowledge workers play an important role in driving success in any organization. Their specific skills and knowledge are extremely valuable as knowledge workers are often the ones driving innovation in the workplace.
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Manager Communication: The Power of Bottom-up FeedbackEffective manager communication skills are crucial for employee motivation, engagement and productivity. Moreover, today’s managers need to understand the benefits of encouraging bottom-up feedback where employees feel free and empowered to give feedback to their leaders.
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Internal Communications: How to Align Employees with Your Strategic Goals?We share in this blog post 5 internal communications best practices that will help you align your employees’ personal goals with the company’s vision.
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Corporate Communications: Your Employees’ Voice MattersCorporate communications departments play an extremely important role for company's success. Therefore, HR, internal communications and other people strategies are continuously evolving.
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Andrea Greenhous on Telling the Whole Story: Don’t Stop at Metrics When Proving Business ResultsWe asked Andrea Greenhous, Founder and Chief Internal Communications Strategist at Vision2Voice, to explain the secret ingredient internal communications often miss when measuring success. According to her, using storytelling can bring KPIs and data to life and have a bigger impact than facts and numbers alone. -
Digital Transformation (DX): How to Get Your Employees Ready?Digital transformation initiatives are now widely adopted across the world. Therefore, we can find articles and research covering the benefits, advantages and best DX practices.
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Sue Dewhurst on How to Make the Case for Internal Communications (IC)We asked Sue Dewhurst to give some tips on building a business case for internal communication. Here's what she said.
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Digital Transformation (DX): Best Practices for Driving ChangeDigital transformation, for companies across the world, has become a matter of survival. Implementation of new technologies in organizations is not an option anymore, it is a must!
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Communication in the Workplace: 8 Reasons Why Your Strategy Isn’t WorkingBuilding a great communication strategy in the workplace doesn’t come easy. It requires constant rethinking and the right technology. Most businesses struggle to measure and identify the elements that are holding their internal communications back.
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8 Ways Video Can Boost Your Internal CommunicationFeel like internal communication in your business could do with an upgrade? Here are 8 ways you can use video to level up.
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Leadership Communication: How to Build Trust in the WorkplaceEffective leadership communication is one of the biggest drivers of company success. Leaders are the ones responsible for building trust within organizations and, therefore, improving employee engagement and experience.
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Digital Transformation: 15 Reasons Why Internal Communication Is the KeyDigital transformation is a process that companies across the world use to improve their current business processes. We share in this blog post the reasons why your digital transformation starts with your internal communication.
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8 Reasons Why Internal Communication Is the Key to Organizational AlignmentAligning employees with the company’s goals and vision is the key to running a successful business, yet many companies struggle to achieve alignment at all levels of the organization.
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How Your Internal Communications Can Boost Employee Engagement at Your WorkplaceYour internal communications have a great impact on the way your employees feel about your company. Right now, most companies are well aware of the importance of having an engaged workforce. However, workplace statistics are alarming: 70.1% of employees don’t consider themselves very engaged.
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5 Ways Effective Internal Communication Can Boost Employee ProductivityThe McKinsey Global Institute highlights that productivity can increase by 20 to 25% in companies where employees are connected. In other words, there’s no business success without a great internal communication strategy in place!
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14 Internal Communication Experts Share Their Top PrioritiesIn the first roundup of asking internal communication experts and influencers ‘’what is internal communication?’’ we were given insight into the evolving world of internal communications. I won’t go into too much detail around the learnings from that specific post but they do give us an in-depth view of internal communications along with the challenges faced in the sphere today. -
Internal Communications: the Shift Toward Two-Way RelationshipsTwo-way communication is essential in today's fast-changing business environment. But communicating with employees doesn't mean sending out standardized information to the entire workforce. Building two-way relationships with your employees is the only way to build a successful internal communications strategy.
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5 Internal Communication Myths That May Be Holding Your Business BackYour internal communication strategy has a tremendous impact on your business's bottom line.
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18 Challenges that Internal Communication Professionals Are Facing TodayCommunications directors are responsible for delivering the right message to the right people at the right time. They play an extremely important role in organizational change.
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Who Is Responsible for Defining the Employee Value Proposition (EVP) in the Workplace?Defining a company’s employee value proposition requires the involvement of several other stakeholders besides your HR department. Who are these stakeholders and what are their roles? How can your internal communication facilitate the process?
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10 Employee Appreciation Day Ideas Your Team Will LoveAre you looking for great Employee Appreciation Day ideas? We share in this blog post 10 ideas you can use to acknowledge your employees for their hard work, achievements, and loyalty.
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Employee Retention: 14 Hacks to Stop Employees From LeavingIncreasing employee retention is one of the main goals every employer has, In fact, a recent study revealed that 87 percent of employers state that improving employee retention rates within the company is one of their top priorities.
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What is Internal Communication? We asked 16 experts to spill the beansInternal communication is ‘about engaging everyone inside your organization around your purpose, vision and values. Everything else follows on from that.’
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Employee Experience: The Ultimate Guide to Retaining Your Top TalentThe employee experience (or EX) you deliver has a direct impact on your company’s success.
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Lead Generation: A Practical Guide to Generating High-Quality LeadsMore and more businesses are implementing a lead generation strategy to support their sales teams’ efforts but what are the best ways to generate qualified leads? Let’s find out! -
Internal Communications: Tom Haak on How to Improve Engagement in the WorkplaceEven though internal communications should be one of every organization’s top priorities, 60 percent of businesses don’t have any long-term internal communications strategy.
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Personal Branding on Social Media in 5 StepsSo, what is personal branding? Why should you care about it? How will it help you build your career? Let's find out!
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Empathy in the Workplace: Top Reasons Why You Need to Develop ItEmpathy in the workplace is the key to a more engaged workforce, which makes for a better business.
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Improving Employee Engagement With Internal CommunicationsImproving employee engagement is one of the main goals of every employer. We explain in this blog post how your internal communication can help you boost employee engagement.
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Top 3 Interdepartmental Communication TipsInterdepartmental communication is about multiple departments working seamlessly together to "birth" a product or service that customers really want.
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Dark Social Traffic: Why It Matters and How to Find ItDark social channels are the channels invisible for analytics programs. More than 80 percent of sharing from marketing websites happens through dark...
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How to Create a Culture of Employee EngagementEmployee engagement is the key to improving employee productivity and loyalty in the workplace. Businesses with high employee engagement are 22% more profitable and have 18% higher retention rates. Yet only 20.8% of employees say they are engaged at work, and 16% are actively disengaged. That’s a pretty poor success rate.
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Employee Empowerment: Where to Start and How to Do It RightYour employees are your greatest asset and investing in their professional growth is the best business decision you’ll ever make.
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Organizational Knowledge: Challenges and Best PracticesWhen it comes to organizational knowledge, we are facing a concerning paradox: our employees are both burdened with a heavy information overload and struggling with growing knowledge silos.
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What People Like to Share on Social Media [INFOGRAPHIC]Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.
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The One Marketing Lesson From Fyre FestivalJust the other night, I was browsing through Netflix, looking for something to watch (as one does) and came across the recommended Fyre Festival documentary ‘The greatest party that never happened’. I had seen some buzz about it online already so, on a rather eventless evening, I decided to put it on.
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Sara McGuire on Why Visual Storytelling Drives Higher EngagementIn this interview, Sara McGuire, Content Marketing Manager at Venngage, explains why visual content is a great way to drive engagement on social media and how to use it to improve internal communications.
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3 Employee Advocacy Mistakes Most Businesses Make and Why You Should Avoid ThemEmpowering your employees on social media is a great way to support your business growth but if done wrong, your employee advocacy program won’t generate the expected ROI. We share in this blog post 3 common missteps to avoid when it comes to employee advocacy.
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5 Ways to Truly Connect with Your EmployeesBuilding genuine connections with your employees is critical to your business success. A Gallup poll found that companies with the most engaged workers are 17% more productive, 21% more profitable, and make 20% more sales.
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How Employee Advocacy Delivers a Higher ROI than Ad CampaignsThe average firm is expected to allocate 45 percent of their marketing budget to online marketing by 2020. However, you don’t have to allocate a high budget to online marketing to meet your marketing objectives.
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How to Communicate the ROI of Employee Advocacy to Your Executive TeamYou’re planning to start an employee advocacy program but you’re not sure how to pitch your project to your executive team? We’ve gathered in this blog post key insights and metrics that will help you to build a business case for employee advocacy.
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Kate Pritchard on How Leadership Can Impact Employee EngagementIn this interview, Kate Pritchard, director of the Engagement Advantage, explains how leadership behaviours can increase employee engagement in the workplace.
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Your Employees Are Your Most Valuable Marketing AssetCustomers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of Americans trust businesses, down from 58% in 2017.
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Why Your Employees Are Missing Out on Important InformationPoor internal communication may affect teamwork, employee engagement, and your business growth overall. In this blog post, we go through obstacles that prevent employees from staying informed and we share best practices for improving communication in the workplace.
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How Employee-Generated Content Can Enhance Your Content Marketing StrategyIn a time when consumer confidence in marketing is decreasing, many brands struggle to connect with their audience.
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5 Social Media Marketing Tactics to Increase Brand AwarenessAre you struggling to establish brand awareness using social media marketing? In this blog post, we go over five best practices to optimize your brand’s online presence.
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Tim Hughes on Social Selling Best Practices to Grow a BusinessTo create sales opportunities, you may prefer to proactively engage your B2B prospects on social media rather than cold calling them. -
Andrew Spence on Helping Employees Find Meaning at WorkFinding a purpose at work is often cited as one of the main motivations for joining a company. For example, a survey conducted with LinkedIn members has revealed that 74% of candidates want a job “where they feel like their job matters".
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Why Employees Aren’t Sharing Their InformationDo you suffer from information silos and lack of a communication flow in your organization? As our working life is becoming a knowledge economy, sharing and gaining the right information at the right time is the key to business success.
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Jörgen Sundberg on How to Build a Great Employer Brand on Social MediaA recent survey released by CareerBuilder shows that according to recruiters, hiring the wrong talent for a position costs nearly $17,000 on average. This is one of the main reasons why all companies should invest in an employer branding strategy that allows them to find the best talent. -
Jon Ingham on Creating a Culture of Employee EngagementHow can you create value and grow your business if your workforce is not engaged? According to experts, high employee engagement leads to a lower turnover, a higher productivity, and a greater customer satisfaction.
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How to Reward Knowledge SharingAs companies grow larger, something called "the silo effect" becomes more and more prominent. To break the communication siloes, companies need to focus on encouraging and rewarding people who actively contribute to an open communication culture.
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4 Opposite Personality Types You Need in Your CompanyDiversity is a keyword that appears every single time during discussions about company culture. And it does make sense to mention it since creating a diverse culture takes many different types of people who add different values to an organization.
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Why You Need Thought Diversity in Your WorkplaceA diverse workforce means you have different people working for your organization. Seems simple enough, but the reality behind diversity is more... -
5 Misconceptions About Employee OnboardingImprove your employee onboarding process to ensure your new employees adapt to the company culture and become engaged and informed in the workplace.
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Andrea Edwards: Knowledge Sharing at Work & Employee AdvocacyWhen employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.
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How to Foster a Growth Mindset in Your OrganizationIn order to drive growth, the focus must be on people and in cultivating the right mindset and the right culture.
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Tara Hunt on How to Build a Great YouTube Marketing StrategyYouTube has become a must to increase a company’s reach and brand awareness. We talked with Tara Hunt to get her best tips on building a YouTube Marketing strategy.
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Ryan Foland: Developing an Awesome Personal Brand on Twitter (2/2)Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities. -
A Guide to a Good Recruitment ExperienceRecruitment processes are opportunities to grow your talent pool, improve your employer brand and find out what type of professionals your company attracts. How do you ensure a successful recruitment process for all candidates involved, including those who don't get employed by you?
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Social Selling on LinkedIn: Do’s and Don’tsAs more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.
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3 Reasons Why You Should Recruit on LinkedIn (And Some Tips on How to Do It!)Do you remember the days when Monster, CareerBuilder, and Craigslist were the only options to recruit online? Employers that relied on these online job boards were spammed with hundreds of unqualified candidates, which made recruiting a nightmare.
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5 ways Internal Communication Makes a Digital Workplace More ProductiveDigital workplaces are centered around making people more engaged and productive through technology and tech-based systems. -
Why and How to Build a Brand Online – InfographicStill wondering about how to create a powerful brand identity for your business? In our latest infographic, we reveal recent statistics on Internet usage and tips on digital branding. -
Advocating for Thought LeadershipEmployee Advocacy and thought leadership often go hand in hand, as individuals build their personal brand and top of mind through the initiative.
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The Smooth Flow of Information is Critical to the Health of an OrganizationSuccessful companies understand that enabling the smooth flow of information within an organization creates a corporate culture where employees can express themselves, take ownership of the company brand, and grow.
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3 Reasons Why You Need Transparency for Employee EngagementWithout transparency, employees will lack direction and emotional commitment. A transparent company culture is built from the top.
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Why Your Organization Should Have an Internal Content HubContent is at the core of any communication strategy. Whether it is about external branding or aligning employees internally, content can inform, stir, and engage.
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Employee Advocacy Around the Globe: Anne FrostYour employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.
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Who is Responsible for Internal Communication?An increasing number of companies are taking steps to improve their internal communication. However, most companies are not very clear about one thing: Who is responsible for internal communication?
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Why Creating a Knowledge Sharing Culture is Key for GrowthKnowledge sharing enables a company to learn from mistakes and keep their employees empowered and engaged to the company.
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What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?Brands are often afraid of the risks of employee-generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.
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Providing High Value on Social Media – Interview with Norman YeoA strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
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Building Personal Brands in the Age of Disruption – Interview with Tanvi GautamOur personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.
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5 Strategies for Using Customer Testimonials to Promote Your BrandYou can get customer online testimonials with very little effort for maximum impact, but keep it informative and helpful – no one wants heavy promotion.
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3 Reasons to Support Your Employees’ Personal BrandingEncouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike.
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Four Common Internal Communication Challenges to TackleInternal communication challenges can be tricky. Get started with considering the right information flow, individual needs and measuring the right things.
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Knowledge Sharing – The Key to Employee EngagementWhat’s the main intellectual capital of employees these days? The availability and sharing of knowledge.
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3 Benefits of Working with Micro-InfluencersYou’ve heard of micro-influencers and you’re thinking of working with them. But you’re also wondering if they’ll be right for your brand.
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Six Steps to Launch an Effective Employee Advocacy ProgramMarketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.
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Four Common Employee Advocacy Challenges and How to Overcome ThemLike any worthwhile venture, Employee Advocacy comes with its challenges. How and whether you overcome these challenges will determine the long-term success of your social media advocacy programme.
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Boosting Company Culture through Social Media AdvocacyThere is a positive correlation between company culture and being a social business. -
How to Optimize Your Content Marketing StrategyContent is one of the best ways to attract qualified leads to your business. Therefore, if you have a content marketing strategy in place and you're not generating enough leads, then you need to optimize it.
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3 Components of Thought LeadershipAre you interested in using your industry knowledge to become a recognized thought leader? -
Internal Initiatives to Boost Employee EngagementKeeping employees engaged is a problem companies everywhere are continually working to solve, with 71 percent of employees admitting that they are not fully engaged, according to Dale Carnegie Training. As such, you’re likely trying to overcome this in your organization as well.
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4 Signs that Your Employees are EngagedEmployee engagement is one of the top things to drive business performance, positive employer branding and company culture. What are the signs of having engaged employees?
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Four Definitive Benefits of Word-of-Mouth MarketingYou may be surprised to know that 84% of “solopreneurs” earning over $100.000 per year receive most of their contacts through word of mouth. -
5 Important Employee Advocacy StatisticsLet’s dive into the statistics to find out what’s working well in Employee Advocacy and how you can apply those insights to your own Employee Advocacy programs.
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4 Smart Ways to Measure Your Internal CommunicationDid you know that effective internal communication creates tangible financial rewards for businesses?
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Engaging Employees in a Knowledge-Based EconomyWe live in a knowledge-based economy, where intellect is capital. The need for knowledge, information and high skill levels is greater than ever. With information being freely available, the speed of change taking place is quick.
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How to Engage Employees with TechnologyThe rapidly evolving work environment requires investments and adaptation from employers to engage their employees.
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4 Things to Consider for an Internal Communication StrategyInternal communication is crucial to any company culture. Solid communication supports business, helps to see through shared company objectives, and boosts employees’ well-being at work. -
How to Be Authentic on Social MediaYou've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right? -
3 Top Reasons Why Retaining Customers is ImportantDid you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? Relationships generate bigger profits. It is true, customer loyalty has a valuable impact on your bottom line. Here are the top three benefits of customer retention.
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A Practical Guide to Implementing a Social Media Policy that WorksMountains of data points show that consumers trust human faces over logos, making advocacy a vital part of opening the door to two-way online conversation. -
Influencer Insights, Part 4: Sam HurleyRelationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer. -
6 Content Creation Mistakes to AvoidThere are many ways your content can go wrong. Yet sometimes the problem is simple.
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Bringing Social Media to Life in the Energy IndustryWhen we speak of unconventional industries for social media, we mean those which, due to high regulations and security controls, perceive social media as a dangerous area.
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First Steps for Creating a Digital Content StrategyHow do you create a content strategy for engaging your target audience? Refine, explore and learn. Then repeat. -
How to Sell Employee Advocacy to your ManagementAre you looking to launch a Employee Advocacy initiative in your company but having trouble convincing management? As you probably know, the first step in launching a successful employee advocacy program is selling the idea in your own company. If your management is not yet bought into the idea it might be a good idea simply explain with easy to understand numbers.
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Your Average Employee Advocate – InfographicMarvel at the infographic below and fathom the immense potential of Employee Advocacy for your organisation’s social media visibility. We dare to... -
How to Calculate the Value of Employee Advocacy in Social Media?Employee Advocacy, or in other words, brands empowering employees to support the goals of the brand through the use of their personal social media...
