The response from our people internally was tremendous. I didn’t have to force anyone to join, they came to me asking for access. It became a situation where employees felt that they NEEDED access because of all the great content that they could find there.

One of Vodafone Spain’s biggest competitors in the industry asked me just last week about what we’re doing on LinkedIn and how we’re doing it because she sees so many Vodafone-related stories. It’s the best feedback and input we can get because even our competition is taking notice.

The Haiilo platform has helped us in our work to empower employees, increase internal conversations and build brand awareness. By using Haiilo, we have reduced the internal silo effect while helping our employees to engage with their networks.

If we can enable our people to tell the stories they want to tell, our brand becomes our peoples brand. That makes the brand much stronger than it would be on it’s own.