Proving the Business Impact of Employee Communications: Overcoming the Measurement Gap

Measuring the effectiveness of internal communications is challenging.  Organizations often struggle with defining meaningful metrics, lacking tools to measure the right indicators effectively, obtaining qualitative data, setting clear objectives, and moving beyond surface-level metrics like reach, likes, and comments. In partnership with Gallagher, the global consultancing firm, we conducted a comprehensive survey to gain insights into the time, effort, challenges, and potential solutions related to measurement in employee communications.

In this survey, we wanted to get to grips with just how much time and effort is being spent measuring, what the challenges are, and how we might overcome them.

Key Topics to Consider for Your Own Assessment:

1. Attitudes Towards Measurement

2. Barriers to Effective Measurement

3. Frequency of Reporting

4. Importance of Cadence

This survey aimed to explore the extent of time and effort spent on measurement, identify the associated challenges and suggest potential solutions. Many respondents expressed a strong desire to enhance their measurement practices. Key was for measurement to be easier, automated, aligned with business goals, and recognised and supported by senior leadership.

Our Gallagher partner, Sharn Kleiss , Strategy Partner for Employee Experience & Insights has created her own summary for this research piece.  Click here to read her commentary and what is means for your business.