What happens to employee communications when a global health crisis shakes up the industry you work in?
When a crisis like the COVID-19 pandemic hits, how do you communicate about it to your employees? How do you adjust your processes and comms to make sure that you are giving your employees the information they need to be successful at work, while also communicating relevant news from the market?
You have to change. You have to be agile.
For this episode of The Comms Shift podcast, we caught up with Sophie Maddison, Strategic Programs and Change Manager in Commercial Excellence at Booking.com
Don’t be fooled by her title, Sophie is a guru when it comes to employee communications. She has led change management programs and communications teams at organizations such as HSBC, KPMG, the National Bank of Australia as well as, of course, Booking.com.
Sophie has a unique blend of change management, agile business development and communications expertise which gives her perspective on comms that not many others can bring to the table.
In the episode we talk about, among other things,
- How Booking.com managed the COVID-19 crisis from a communications perspective from style to tactics
- How, as a change management professional, there needs to be processes in place that allow you to adapt your communications in the face of change such as the COVID-19 crisis
- How the concept of Agile communications can benefit any organization when planning out their communications strategy
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