Internal Categories: TOFU - Top of the funnel

Employee Listening is the foundation for targeted communication within the company. Read here how it's done.

Learn more about how to ensure your C-suite brings employee engagement (EE) to the table for key strategic decisions impacting employees in your organization.

Employee feedback is crucial for improving employee satisfaction, motivation, engagement, and productivity. Yet, many employees are still not happy with the way and frequency of receiving feedback from their superiors.

Learn more about how to incorporate the principles of inclusion, diversity, equity, and accessibility (IDEA) into your content and strategy.

Effective measurement is what determines the success of business outcomes. Check out our blog to learn more about how your organization can set metrics to determine if your communications program is delivering business-focused results.

Learn about what are the biggest challenges with virtual communication and discover 6 ways to make it more efficient!

To effectively implement change in our organizations, we must create a people-centric approach that engages and involves employees.

Gen Z will soon make a third of the working population. Learn about how to enable your gen Z employees in the workplace!

Trust is at the core of everything we do as leaders and communication professionals. Check out our latest blog for tips on closing the trust gap in your organization.

With the increase of remote work, hybrid workplace, and distributed workforce, asynchronous communication has become the new normal for many organizations. Remote work is here to stay and many companies now understand that this is the preferred way of working for many employees.

Influencers and ambassadors are not the same thing. Learn more about how to turn influencers into ambassadors in our latest blog.

Strong internal communications are one of the fundamentals for success for tech companies - everything you need to know is in our new blog.

Say hi to Haiilo AVA and never start on a blank sheet of paper again. Haiilo’s AI-powered content creation is here!

Generative AI has the potential to revolutionize the way internal communications are created and delivered. Learn more in this article.

Learn about the importance of employee recognition and how to implement a successful employee recognition program.

Learn about what is servant leadership, what are its benefits, and how to become a successful servant leader.

Workplace communication is on of the most important aspects of every business. With the emergence of remote work and dispersed workplaces, connecting and engaging with employees remains one of the biggest challenges faced by business leaders these days.

Information overload is a growing challenge for organizations across the world while improving employee experience (EX) is a top priority for most businesses.

In this blog, we will go over the reasons why building trust in the workplace is more important than ever and share best practices for earning employees' trust.

Your teams’ ability to adapt to change has a direct impact on your business’s bottom line.

Mergers and acquisitions (M&A) can help organizations become more efficient, profitable and powerful.

Internal marketing is just as important as external marketing when it comes to motivating and engaging employees into the company and their work.

Interpersonal communication in the workplace plays an important role in employee satisfaction, motivation, collaboration and business success

Millennials in the workplace is one of the most popular topics among employers across the world. This is not surprising as Millennials make the majority of today’s workforce.

Implementing the right change communication strategy is never an easy job. As most people resist change in the workplace, effective change communications is the most important prerequisite for a successful organizational change.

Manager communication is a topic that needs much more attention than it currently gets. The way managers communicate with employees has a significant impact on how employees feel about their job, teammates, leaders and the company they work for.

Today, Chief Communication Officers wear many different hats. Their duties and responsibilities within organizations have changed significantly in the past few years. Moreover, they are now considered as one of the most important strategic business partners within organizations.

What is the main difference between leadership and management? While many of you may think that these two terms mean the same thing, this is not the case. Moreover, leaders and managers can possess some very different skills and characteristics which we will cover later in this blog.

Check out our new blog to learn about the benefits of transparency in the workplace and how to promote it among your employees!

What is Employee Value Proposition (EVP), and why should your organization invest in it? Let's find out!

Today, building a successful business is all about enabling cross-functional collaboration in the workplace. But COVID-19 makes it challenging for leaders to support their teams as most employees are working remotely during the pandemic.

Efficient team communication and team collaboration are the most important traits of successful teams. However, hybrid and remote work make team communication much more challenging, and organizations need to find ways to make it work.

Change management has become one of the most critical success factors for any business in today's ever-changing world.

Employee empowerment in the workplace is a great way to improve employee engagement and retain your top talent. So, how can you support your employees' personal and professional development? How does employee empowerment impact the business's bottom line?

Workplace safety has become one of the main priorities for organizations across the world. As safe workplaces are also productive ones, employers are trying to find new ways to keep their remote, frontline, and in-office employees safe and healthy.

About 75% of employers rate teamwork and collaboration as “very important” and yet, 39% of employees believe that people don’t collaborate enough in their organization.

Having clear company values helps you ensure that all your employees are working towards the same goals. Your core values support the company's vision and shape its culture. That's why every single business decision should be aligned with these values.

Looking to be found or find new talents yourself? Go to LinkedIn. Looking for new customers, partners or investors? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn.

Effective management communication is one of the biggest drivers for organizational success. Moreover, organizations with well-set management communications strategies have a significant competitive advantage over those who neglect the importance of communication in the workplace.

Communication barriers can have a significant impact on people’s personal and professional lives. This is particularly evident now when people around the globe have been facing social distancing restrictions.

Communications Managers play one of the most important strategic business roles within organizations. With the emergence of remote work and dispersed workplaces, having proper internal and external communications strategies has become a must-have.

Leadership skills are some of the most in-demand soft skills. So, what does it take to be a great leader in the workplace?

The importance of communication in the workplace has been proven many times already. However, the trend in improving workplace communication has become one of the most important business priorities in 2022, and it only continues to grow.

Business communication is the secret ingredient to driving engagement within and outside the organization. So, how to get it right?

Both external and internal communication are of significant importance for business growth and performance.

Employee experience is one of the hottest topics in the world of HR, internal communication, leadership, and among other people strategists.

Creating a communication strategy for your organization? We have prepared for you the ultimate guide and a free strategy template!

Grapevine communication happens in every organization, no matter the company size or industry. This informal type of communication may have a significant impact on the employee experience you deliver as well as your business performance and your ability to build trust with your employees.

Learn about what the empowering leadership style is, how it drives engagement and what are the best practices to make it work in your organization.

Building a positive and enjoyable corporate culture is one of the main priorities for HR professionals, leaders, and other stakeholders across the world.

Employer branding (EB) is one of the most important fields of talent acquisition (TA). With the increase of the war for talent across the world, employers are required to invest in their employer branding strategies more than ever before.

What is leadership? What are the qualities and characteristics of a great leader? Can anyone be a good leader? Let’s find out in this blog post!

Learn about how to create, manage, and nurture an employee community every employee would want to be a part of!

Building an effective internal communication strategy is a great way to make your workplace more productive, collaborative and engaged.

Employee relations (a.k.a. employee relationship management) have a direct influence on employee satisfaction and engagement. Therefore, many companies today invest more resources to improve employee relations and keep their workplaces healthy.

Social media recruitment is not a new trend anymore. It is one of the most commonly used talent acquisition tactics. Since most people use at least one social media platform, it makes sense to leverage these channels to attract and hire new job candidates.

To make your business successful, it is extremely important that you know your customers well.

Find out what are the biggest sources of stress at work and how to improve workplace stress management in your organization.

In a digitally connected world, corporate communication is one of the key factors that determine whether companies thrive or fail. It impacts employee productivity, innovation, brand awareness, and more.

Building a positive workplace culture has become one of the main priorities for organizations across the world. Due to the current pandemic, many employers are switching their focus on building workplace environments in which their employees can feel safe, engaged, inspired, and productive.

Brand advocacy can be one of the most powerful ways to build brand awareness, drive new leads, close new customers, attract and hire new job candidates.

According to research on crisis communication, 47% of employers say that they have the capabilities or processes they would need to meet a crisis with the best possible outcome.

Internal networking is extremely important for employee productivity and engagement. So how do you get started with internal networks?

When it comes to retaining great team members, employee recognition programs can play a crucial role. According to Josh Bersin, founder and principal at Bersin by Deloitte, companies with a" recognition-rich culture" have a 31% lower voluntary turnover rate.

Business communication involves the constant flow of information within and outside a company.

Measuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.

Check out our new blog covering the ultimate list of best employee productivity practices that work for every organization.

Every organization strives to have brand ambassadors. Knowing all the benefits of brand advocacy, and word-of-mouth marketing, it is not surprising that companies are putting more and more effort into launching ambassadorship programs to achieve specific business goals.

Employee motivation is defined as the level of energy, commitment, persistence, and creativity that workers bring to their jobs. It goes without saying that higher employee motivation leads to better engagement and productivity. Unsurprisingly, employee motivation has become one of the top priorities for most businesses.

Developing strong communication skills is essential when it comes to building a successful career. But your communication skills play a key role in your private life too. Learn about the most in-demand communication skills and how to improve them.

We all have been waiting for the future of work to come, and it came faster than expected. The current pandemic is completely reshaping the way we do our jobs and communicate with our colleagues.

In this blog, we will cover some of the biggest social media trends to follow in 2022 and beyond. 

Diversity and inclusion consist of the efforts and practices a company implements to support a diverse workplace and leverage the effects of diversity to achieve a competitive business advantage.

Leadership communication is one of the most important factors that influences business success. Learning the skills necessary to have effective workplace conversations is critical if we want to implement changes and produce real business results.

Frontline workers make a big portion of the overall global workforce. Today, organizations across the world are faced with the challenges of keeping their frontline employees safe, protected, motivated, and engaged.

Effective leadership is one of the most important prerequisites for a more engaged, aligned, productive, and empowered workforce.

Adapting to fast-changing markets is no longer an option for companies. They have to rethink their employee communication and embrace digital technologies to stay ahead of the competition. Since the start of the pandemic, new employee communications trends have emerged and organizations need to adapt to them in order to improve workplace communications.

Years of research on business transformation have shown that the success rate for these efforts is consistently low: less than 30% succeed.

LinkedIn marketing is a must-have for most marketers today. If you are in a B2B business, LinkedIn may be the most powerful marketing channel for you to leverage.

Recruitment marketing has never been more important. Talent acquisition professionals across the world are faced with new talent attraction and talent retention challenges. This is particularly true for tech talent that can now work from anywhere in the world.

To get a better understanding of the current state of employee engagement, we laid out some statistics for those who love numbers.

Mental health in the workplace is a growing concern for many employers. Learn about how to better support your employees!

Are you struggling with high absenteeism in the workplace? Learn why employees miss work and 6 ways to prevent absenteeism.

Check out Brad Whitworth's take on the data-driven approach to internal comms and create your own story behind the numbers!

Employee intranet is a must-have workplace technologies. Learn why your company should implement a social intranet and how to choose one!

Employee intranet is a must-have workplace technologies. Learn why your company should implement a social intranet and how to choose one!

Looking for some great newsletter examples? Check out these 11 newsletters and get new email marketing content ideas!

Learn about brand trust, why it is an important marketing metric and best ways to build brand trust.

What are the benefits of curated content? How to master your content curation strategy? Find out in our new blog!

Check out this article to learn what quiet quitting means, how it is connected to employee engagement and how communicators can manage it.

Check out this article to learn what share of voice means, how it impacts business and 8 proven ways to increase it.

Get some out-of-the box tips and tricks for boosting your organization's LinkedIn marketing strategy today!

During the last decade, employer branding has become one of the most important HR and talent acquisition priorities. The war for talent is still intense, and many organizations are struggling to attract, hire, and retain the best people in their organizations.

Learn about what are the world's largest social media channels with over 2 billion monthly active users across the globe!

Learn about the top 3 best and worst leadership styles out there! Understand how to determine and address your own leadership style.

Learn about the 7 must-follow steps to build a proper social media policy for your employee and your organization!

Diversity and inclusion are some of the main priotities for organizations accross the globe. Learn about its importance and 7 best practices!

How to enable hybrid and remote teams for success? Leaders, managers, and HR professionals worldwide have been looking for answers to this question during the previous two years.

Improving teamwork in the workplace has become one of the main priorities for many employers across the world. However, it has also become a major challenge for most remote and hybrid organizations.

How to improve communication in the workplace? We share in this blog post 5 internal communications best practices for helping employees to keep up with the company news and industry trends.

Engaged employees make the biggest competitive advantage an organization can have. The level of employee engagement in a company directly impacts the company culture, employee productivity, well-being, and overall organizational success.

The benefits of high employee engagement in the workplace are numerous, and increasing this engagement is one of the biggest priorities for employers across the world.

Effective employee communication is no longer an option. If you’re on the fence about implementing an internal communication channel at your workplace, you should first consider the high cost of poor employee communication.

Talent acquisition vs. Recruitment? Is there a difference? What is the difference? 3 questions that even HR professionals ask themselves sometimes.

Improving engagement on social media is one of the main goals for marketers around the globe. As half of the world uses social media today, marketers know that social media is one of the best channels for reaching and engaging customers and prospects, increasing brand awareness, generating new leads, and closing new customers.

Many large organizations are faced with the necessity of agile transformation, which is quite challenging to achieve.

Employee experience is one of the main priorities for organizations across the world. CEOs, Human Resources, Internal Communications, Talent Acquisition, Talent Management, and other departments are all focused on improving their people’s working experiences.

Internal communications is a crucial department of every organization. Companies use internal communications to keep their employees informed and engaged about everything that is going on in their organizations.

LONDON - September 16th, 2021. German COYO and Finnish Smarp announced they would merge both SaaS companies to become a global leader in the employee communications and employee engagement software space.

Employee turnover is one of the main concerns among HR professionals across the world. Since the cost of employee turnover is extremely high, organizations are constantly trying to find new ways to keep their talent within their organizations.

As the coronavirus crisis unfolds globally, organizations across the world are now testing their crisis management readiness.

Mapping employee journeys can help organizations better understand the different stages employees go through during their employment lifecycle. Understanding these stages enables employers to boost employee satisfaction and provide memorable experiences throughout their employment.

mplementing the best talent acquisition practices has a big impact on an organization’s ability to attract and hire high-quality job candidates.

In his blog, Roope Heinilä, CEO of Smarp, shares his learnings from a decade of managing a successful company. Read this blog post to find out what Smarp's growth looked like from the driver's seat and what predictions can be made for the company's future.

Boosting employee morale has become one of the biggest priorities for employers across the world. These unprecedented and trying times are having a big impact on employees’ mental and physical wellbeing.

Advocacy marketing is one of the most powerful marketing strategies. Organizations across the world have started realizing the benefits of having brand ambassadors, which is why advocacy programs are becoming a must-have marketing tactic.

Transformational leadership is one of the biggest drivers for business success and a better workplace experience. Moreover, the way leaders interact with their workforce and build relationships with their teams significantly impacts employees’ motivation, engagement, and performance at work.

The emerging market of employee communications applications to relay organizational and operational topics, including COVID-19, to their employees is overwhelming

What happens to employee communications when a global health crisis shakes up the industry you work in?

Today’s workforce is highly multigenerational. Employees of different age have different expectations from their employers. However, it is not enough to consider only age when planning for your talent strategies in the workplace.

Hey everybody, we’re back with another episode of The Comms Shift podcast! This time around, we went BIG! 5 massive brands: HEINEKEN, Sony, Booking.com, Nissan, Carlsberg. One power woman: Maria Ljungbeck.

Today’s workplaces are highly digital, and employers need to embrace this trend by understanding their employee personas and providing technology...

Throughout 2020, internal communicators have worked hard to keep employees informed about what’s going on in our organizations.

In the first year of my Master's studies in Intercultural Encounters, one professor would always ask students his signature trick question: So how do you define culture?

As the COVID-19 pandemic keeps spreading at a fast pace, employers are urged to find ways to effectively communicate safety tips to their employees.

Who would ever think that Human Capital Management could have changed so much in such a short period of time? The pandemic has completely restructuring the way organizations manage their human capital.

The notorious virus curve is finally flattening or even going down. Countries, cities, and businesses are gradually reopening after weeks of lockdown. Regardless of where you are based or what stage of quarantine your organization is going through, this "back to new normal" transition is key for the future of your team. Employee communications naturally play a central role in this transformative process.

Are you struggling to connect and engage with your employees in these unprecedented times? We’ve gathered in this blog post 10 statistics that will help you identify the bottlenecks that may slow down your internal communication.

The way we work has changed dramatically in the past few weeks, so what can you do to keep employee motivation high in these unprecedented times?

Talent management is one of the most important components of every business.

Sharing bad news sucks. Period. No matter what the news is, if you care about the person on the receiving end of it (and I hope you do), you want to make the impact to be as painless as possible. Unfortunately, the magic spell that makes bad news feel like a carnival doesn't exist.

Hybrid work is a trend organizations across the world are adopting since the emergence of COVID-19 and remote work. Many companies now understand the benefits of flexible work conditions for various stakeholders.

Business continuity is probably one of the most important concerns employers have in these unprecedented times. This is not surprising as organizations are challenged with constant and unprecedented changes during the pandemic.

6 internal comms experts share their predictions on how the internal communication landscape may look like in a post-COVID-19 world.

Communication is the cornerstone of any organization's success. It’s even more important in times of crisis.

A lot of research has been done recently on corporate communications. We've compiled in this post the most important statistics you should be aware of to get a better understanding of the current state of communication in the workplace.

We asked Mike Klein, Internal Communication Expert and Principal of Changing The Terms, how he sees the internal communication landscape evolving in the #PostCorona world. Here’s what he had to say.

In a world of constant change, organizational change management has become an important component of every business plan and strategy.

Internal communication is the cornerstone of every business. It impacts employees' understanding of the business, performance, satisfaction and engagement. But building great internal comms doesn't happen overnight. It's all about building trust and insightful conversations in the workplace. It requires time, commitment and two-way relationships.

Effective employee communication can transform your organization in so many different ways! And yet, many employees are not so happy with the way their employers communicate with them.

As the number of remote workers is increasing exponentially, employers are now addressing remote work more than ever before.

One of the biggest challenges facing internal communication has been a legacy 20th-century mindset — a view that communication in a business rightly flows from the top down, and perhaps, under very rare and tightly-managed circumstances, a limited flow in the opposite direction can be tolerated.

Knowledge workers play an important role in driving success in any organization. Their specific skills and knowledge are extremely valuable as knowledge workers are often the ones driving innovation in the workplace.

Corporate communications departments play an extremely important role for company's success. Therefore, HR, internal communications and other people strategies are continuously evolving.

We asked Andrea Greenhous, Founder and Chief Internal Communications Strategist at Vision2Voice, to explain the secret ingredient internal communications often miss when measuring success. According to her, using storytelling can bring KPIs and data to life and have a bigger impact than facts and numbers alone.

Digital transformation initiatives are now widely adopted across the world. Therefore, we can find articles and research covering the benefits, advantages and best DX practices.

We asked Sue Dewhurst to give some tips on building a business case for internal communication. Here's what she said.

Digital transformation, for companies across the world, has become a matter of survival. Implementation of new technologies in organizations is not an option anymore, it is a must!

Feel like internal communication in your business could do with an upgrade? Here are 8 ways you can use video to level up.

Effective leadership communication is one of the biggest drivers of company success. Leaders are the ones responsible for building trust within organizations and, therefore, improving employee engagement and experience.

Digital transformation is a process that companies across the world use to improve their current business processes. We share in this blog post the reasons why your digital transformation starts with your internal communication.

Aligning employees with the company’s goals and vision is the key to running a successful business, yet many companies struggle to achieve alignment at all levels of the organization.

Your internal communications have a great impact on the way your employees feel about your company. Right now, most companies are well aware of the importance of having an engaged workforce. However, workplace statistics are alarming: 70.1% of employees don’t consider themselves very engaged.

In the first roundup of asking internal communication experts and influencers ‘’what is internal communication?’’ we were given insight into the evolving world of internal communications. I won’t go into too much detail around the learnings from that specific post but they do give us an in-depth view of internal communications along with the challenges faced in the sphere today.

Your internal communication strategy has a tremendous impact on your business's bottom line.

Communications directors are responsible for delivering the right message to the right people at the right time. They play an extremely important role in organizational change.

Defining a company’s employee value proposition requires the involvement of several other stakeholders besides your HR department. Who are these stakeholders and what are their roles? How can your internal communication facilitate the process?

Are you looking for great Employee Appreciation Day ideas? We share in this blog post 10 ideas you can use to acknowledge your employees for their hard work, achievements, and loyalty.

Increasing employee retention is one of the main goals every employer has, In fact, a recent study revealed that 87 percent of employers state that improving employee retention rates within the company is one of their top priorities.

Internal communication is ‘about engaging everyone inside your organization around your purpose, vision and values. Everything else follows on from that.’

More and more businesses are implementing a lead generation strategy to support their sales teams’ efforts but what are the best ways to generate qualified leads? Let’s find out!

Even though internal communications should be one of every organization’s top priorities, 60 percent of businesses don’t have any long-term internal communications strategy.

So, what is personal branding? Why should you care about it? How will it help you build your career? Let's find out!

Empathy in the workplace is the key to a more engaged workforce, which makes for a better business.

Improving employee engagement is one of the main goals of every employer. We explain in this blog post how your internal communication can help you boost employee engagement.

Interdepartmental communication is about multiple departments working seamlessly together to "birth" a product or service that customers really want.

Employee engagement is the key to improving employee productivity and loyalty in the workplace. Businesses with high employee engagement are 22% more profitable and have 18% higher retention rates. Yet only 20.8% of employees say they are engaged at work, and 16% are actively disengaged. That’s a pretty poor success rate.

Your employees are your greatest asset and investing in their professional growth is the best business decision you’ll ever make.

Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.

Just the other night, I was browsing through Netflix, looking for something to watch (as one does) and came across the recommended Fyre Festival documentary ‘The greatest party that never happened’. I had seen some buzz about it online already so, on a rather eventless evening, I decided to put it on.

In this interview, Sara McGuire, Content Marketing Manager at Venngage, explains why visual content is a great way to drive engagement on social media and how to use it to improve internal communications.

Empowering your employees on social media is a great way to support your business growth but if done wrong, your employee advocacy program won’t generate the expected ROI. We share in this blog post 3 common missteps to avoid when it comes to employee advocacy.

Building genuine connections with your employees is critical to your business success. A Gallup poll found that companies with the most engaged workers are 17% more productive, 21% more profitable, and make 20% more sales.

You’re planning to start an employee advocacy program but you’re not sure how to pitch your project to your executive team? We’ve gathered in this blog post key insights and metrics that will help you to build a business case for employee advocacy.

In this interview, Kate Pritchard, director of the Engagement Advantage, explains how leadership behaviours can increase employee engagement in the workplace.

Customers are losing faith in brand messaging: a recent study released by Edelman shows that only 48% of Americans trust businesses, down from 58% in 2017.

Poor internal communication may affect teamwork, employee engagement, and your business growth overall. In this blog post, we go through obstacles that prevent employees from staying informed and we share best practices for improving communication in the workplace.

In a time when consumer confidence in marketing is decreasing, many brands struggle to connect with their audience.

Are you struggling to establish brand awareness using social media marketing? In this blog post, we go over five best practices to optimize your brand’s online presence.

To create sales opportunities, you may prefer to proactively engage your B2B prospects on social media rather than cold calling them.

Finding a purpose at work is often cited as one of the main motivations for joining a company. For example, a survey conducted with LinkedIn members has revealed that 74% of candidates want a job “where they feel like their job matters".

Do you suffer from information silos and lack of a communication flow in your organization? As our working life is becoming a knowledge economy, sharing and gaining the right information at the right time is the key to business success.

A recent survey released by CareerBuilder shows that according to recruiters, hiring the wrong talent for a position costs nearly $17,000 on average. This is one of the main reasons why all companies should invest in an employer branding strategy that allows them to find the best talent.

How can you create value and grow your business if your workforce is not engaged? According to experts, high employee engagement leads to a lower turnover, a higher productivity, and a greater customer satisfaction.

As companies grow larger, something called "the silo effect" becomes more and more prominent. To break the communication siloes, companies need to focus on encouraging and rewarding people who actively contribute to an open communication culture.

Diversity is a keyword that appears every single time during discussions about company culture. And it does make sense to mention it since creating a diverse culture takes many different types of people who add different values to an organization.

Improve your employee onboarding process to ensure your new employees adapt to the company culture and become engaged and informed in the workplace.

When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.

In order to drive growth, the focus must be on people and in cultivating the right mindset and the right culture.

YouTube has become a must to increase a company’s reach and brand awareness. We talked with Tara Hunt to get her best tips on building a YouTube Marketing strategy.

Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities.

Recruitment processes are opportunities to grow your talent pool, improve your employer brand and find out what type of professionals your company attracts. How do you ensure a successful recruitment process for all candidates involved, including those who don't get employed by you?

As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.

Do you remember the days when Monster, CareerBuilder, and Craigslist were the only options to recruit online? Employers that relied on these online job boards were spammed with hundreds of unqualified candidates, which made recruiting a nightmare.

Digital workplaces are centered around making people more engaged and productive through technology and tech-based systems.

Still wondering about how to create a powerful brand identity for your business? In our latest infographic, we reveal recent statistics on Internet usage and tips on digital branding.

Employee Advocacy and thought leadership often go hand in hand, as individuals build their personal brand and top of mind through the initiative.

Successful companies understand that enabling the smooth flow of information within an organization creates a corporate culture where employees can express themselves, take ownership of the company brand, and grow.

Without transparency, employees will lack direction and emotional commitment. A transparent company culture is built from the top.

Content is at the core of any communication strategy. Whether it is about external branding or aligning employees internally, content can inform, stir, and engage.

Investing in the human element in business can make your brand more relatable and attractive.

Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.

Knowledge sharing enables a company to learn from mistakes and keep their employees empowered and engaged to the company.

Brands are often afraid of the risks of employee-generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.

You can get customer online testimonials with very little effort for maximum impact, but keep it informative and helpful – no one wants heavy promotion.

Internal communication challenges can be tricky. Get started with considering the right information flow, individual needs and measuring the right things.

What’s the main intellectual capital of employees these days? The availability and sharing of knowledge.

There is a positive correlation between company culture and being a social business.

Content is one of the best ways to attract qualified leads to your business. Therefore, if you have a content marketing strategy in place and you're not generating enough leads, then you need to optimize it.

Are you interested in using your industry knowledge to become a recognized thought leader?

Keeping employees engaged is a problem companies everywhere are continually working to solve, with 71 percent of employees admitting that they are not fully engaged, according to Dale Carnegie Training. As such, you’re likely trying to overcome this in your organization as well.

You may be surprised to know that 84% of “solopreneurs” earning over $100.000 per year receive most of their contacts through word of mouth.

The rapidly evolving work environment requires investments and adaptation from employers to engage their employees.

We live in a knowledge-based economy, where intellect is capital. The need for knowledge, information and high skill levels is greater than ever. With information being freely available, the speed of change taking place is quick.

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?

Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? Relationships generate bigger profits. It is true, customer loyalty has a valuable impact on your bottom line. Here are the top three benefits of customer retention.

Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.

There are many ways your content can go wrong. Yet sometimes the problem is simple.

How do you create a content strategy for engaging your target audience? Refine, explore and learn. Then repeat.