Digital Friction Webinar

The real reason AI isn’t delivering ROI: digital friction

Most organizations are asking the wrong questions about AI.

They’re debating tools, assistants, models, and use cases without asking whether the workplace they’re deploying AI into is actually capable of supporting it.

Culturally. Technically. Strategically.

Join Oliver Ridley, Chief Product & Technology Officer at Haiilo and Rob Ryan, Head of GTM & Business Value at Agora Consulting Group and author of Death by Digital Friction: Reclaiming the Digital Workplace in the Age of AI and Information Overload for a look at why why AI keeps underdelivering. They will question if it's because it isn’t powerful, but because it’s being layered onto digital workplaces that are already fragmented, noisy, and exhausting.

They’ll explore why AI can’t fix a broken system, and what needs to change before it can deliver real value.

You’ll learn:

• Why digital friction undermines AI ROI
• How cognitive overload blocks productivity gains
• What a “calm, coherent” employee experience looks like
• How embedding AI into the flow of work (not bolting it on) changes outcomes
  

If you want AI to drive momentum instead of complexity, you have to fix the system first.