In recent years, the way people discover and trust information has shifted.

Corporate channels are struggling for attention, while employee voices are gaining influence. LinkedIn data shows that content shared by employees gets 8x more engagement than the same post from a brand account – click-through rates can be 200% higher. And in this new climate, employee advocacy is emerging as a way for organizations to stay visible, relatable, and credible.

That’s exactly what Finnish recruitment company Eilakaisla   set out to do. Thanks to Haiilo, advocacy is a core part of their culture: employees are visible in the market, customers amplify their stories, and even AI surfaces the brand because its people are everywhere online.

The challenge

For Eilakaisla, the real hurdle wasn’t content, it was visibility, trust, and culture. Corporate channels weren’t reaching prospective clients, and employees didn’t yet feel excited to amplify the brand. Early advocacy efforts fizzled because:

• Without rhythm, sharing slipped down the to-do list
• A few scattered posts weren’t enough to build visibility or credibility
• Advocacy still felt like an add-on, not part of everyday culture
  

The turning point came when they introduced Haiilo as a dedicated advocacy platform, making it easy to share, rewarding to take part in, and simple to build the daily habits culture lives by.

The solution

To succeed, advocacy had to become a daily habit, not an occasional campaign. Haiilo Employee Advocacy allows Eilakaisla to do the following:

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1. Make posting a rhythm, not a one-off
With Haiilo, the team lines up content most days, from company news to thought leadership. Leaders share first, setting the tone, and that consistency makes advocacy part of the everyday.

2. Remove the blank page
Haiilo’s share-ready templates and AI writing assistant make it simple for employees to personalize and post in minutes. No one has to wonder “what should I say?”. The structure and inspiration is there, and their voice is their own.

3. Reward what matters
Haiilo’s built-in gamification turns participation into a friendly competition. Rewards make it meaningful. From charity donations to experiences people actually want, recognition feels real.
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4. Grow voices, not just reach
At first, employees mostly reshare prepared posts. But over time, they began adding their own perspectives – insights from their roles, reflections on the industry, ideas worth discussing. That shift built authenticity and trust, turning reshares into conversations.

5. Grow their online footprint
Because Haiilo distributes content across hundreds of personal networks, the brand’s footprint now stretches far beyond its own website. In a world where AI stitches together answers from across the web, that distributed presence makes Eilakaisla consistently visible and credible.

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"At a previous company, I actually tried to run advocacy out of an Excel spreadsheet. It was slow, clumsy, and honestly pretty painful – and I know a lot of people in our space are still doing it that way. With Haiilo Advocacy, everything is in one place and easy to use. Sharing is seamless, the impact is measurable, and it’s had a real effect on our culture. People want to take part because it feels natural, not forced."

_{Tiina Helminen | Marketing Specialist, Eilakaisla}

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The impact

• More trusted voices
  Employees now drive the message, and their personal networks give it far more reach than the company’s own channels ever could.
  

• High participation
  87% of employees read the content, and 84% actively share it.
  

• Inclusive culture
  Sharing has become routine. New hires get involved quickly, and long-time staff use it as a way to show their expertise.
  

• Greater visibility
  Whether on social feeds, through customer shares, or even in AI search results, the brand now shows up in more places, more often.

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Key takeaways

Most companies try advocacy. Few make it stick. Eilakaisla’s results came from keeping it simple:

• Leaders went first, showing advocacy mattered
• Sharing was effortless, thanks to ready-made content and AI support
• Recognition felt real, with rewards people actually cared about

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"Our leadership team has really bought into advocacy because we can see the value every day. It’s not just another tool, it’s become part of how we work. We talk about it in meetings, and for many of us, it’s the first thing we check in the morning. The impact is visible, and that’s why it’s stuck."

_{Johanna Molin | Director of Sales & Marketing, Eilakaisla}

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Haiilo turned advocacy from a side activity into a daily habit that built visibility, trust, and culture.

Today, employees aren’t just helping the brand, they are the brand.