EMPLOYEE ADVOCACY SOFTWARE

Make employee advocacy your most trusted marketing channel

Haiilo's employee advocacy platform makes sharing easy, on-brand, and measurable, so you can grow reach, demand, and trust without wasting budget or time.


Talk to sales

Trusted by leading global brands
EMPLOYEE ADVOCACY

Turn employees into powerful brand advocates

AMPLIFY

Share where your teams already work

Make it easy for your employees to share company content and position them as industry experts.


  • Easy-to-use mobile advocacy app
  • Brand-aligned content types
  • Content via email, in-app, Slack, MS Teams & more
  • One-tap sharing across social channels

SHARING

Seamless sharing, everywhere

From your web browser. From your phone. Even from your email or intranet. Enable your employees to share from all relevant channels and generate content for distribution.


  • Easy to use mobile app
  • Easily create appealing content types
  • Involve all employees, no matter where they work
  • Let your staff share knowledge and stories with others

Social media shares total 977: LinkedIn 721, TikTok 241, Instagram 222, X 195, Facebook 89, with team member photos.
INSIGHTS

Make sharing easy for everyone

Help everyone participate in employee advocacy – not just marketers.

Make it easy for employees to create and share content that already fits your brand.

GAMIFY

Adoption that feels natural

Let employees see how well they stack up with their colleagues in driving traffic and engagement.


  • Increase usage by making it fun
  • Offer perks for the most active ambassadors
  • Create leaderboards for more awareness
  • Reward employees with different trophies

Icons for sharing on social media and points earned for posting and sharing to earn more points.

Why organizations like yours love Haiilo

Haiilo helped remove the social-sharing hesitation that once held Otis back.

Heyer-Watts
Social Media Manager

By strengthening how we communicate and empowering our teams, we are unlocking a more agile, aligned, and high performing organization.

Doris Onwuagba
Head of Digital Experience

The response from our people internally was tremendous. I didn’t have to force anyone to join, they came to me asking for access. It became a situation where employees felt that they NEEDED access because of all the great content that they could find there.

Tessa Wagensveld
Social Media Lead
Bright blue background with subtle textured patterns and two small yellow stars near top right corner.

Employee Advocacy FAQs

Your questions, answered.

What is Employee Advocacy?

Employee advocacy is the sharing of company content by employees through their personal networks. It helps organizations reach more people, build greater trust, and increase brand visibility.

Why is Employee Advocacy more effective than company posts?

Employee advocacy posts often feel more authentic than content published through corporate channels. People tend to trust recommendations and personal insights more, which can lead to greater reach, engagement, and interaction.

How do you motivate employees to share content?

The key is to keep the effort required as low as possible. With an employee advocacy platform, employees receive relevant content, pre-written posts, and simple approval workflows. This enables them to share content on their social networks with just a few clicks.

How do I measure the success of Employee Advocacy?

Important metrics include reach, impressions, engagement, clicks, and Earned Media Value (EMV). Employee advocacy software such as Haiilo makes these results visible and shows which content and posts generate the greatest impact.

Which companies are Employee Advocacy programmes suitable for?

Employee advocacy is suitable for organisations of all sizes that want to increase their reach, strengthen their employer brand, or build greater trust with customers and prospects. Marketing, HR, communications, and sales teams in particular can benefit from it.