In many companies, the implementation of a communication campaign ends with quantitative data analysis. However, this leads to rather static communication strategy. Employee listening enables you to collect qualitative metrics, such as comprehension rates in parallel.
of communicators see haphazard communication without measurement success as one of the biggest hurdles for internal communication.
Employee listening makes a significant contribution to optimizing the return on investment for internal communications and helps justify resource allocated and any further budget requests.
Metrics such as comprehension rates or effectiveness of information distribution make it possible to precisely evaluate and continuously improve internal communication strategies.
By using employee listening, communication is strategically designed to avoid flooding employees with information.
Targeted and personalized information leads to a significant reduction in the general information load for each individual.
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