Credibility: marketing's biggest challenge in 2025
Today’s audiences don’t just distrust marketing – they expect to be misled. Our latest report shows how trusted employee voices can help brands rebuild credibility in a skeptical world.
What's inside our report?
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- Why trust in marketing is at an all-time low (and how to fix it)
- How employees – not ads – are your most credible storytellers
- The rise of micro-influencers (and why your employees fit the mold)
- How to empower employees to become trusted thought leaders
- Smarter ways to measure real credibility, not just clicks
Did you know?
Only 47% of people trust businesses to do the right thing, according to the Edelman Trust Barometer. That’s barely better than flipping a coin.
Meanwhile, 66% of consumers trust regular employees more than CEOs or corporate spokespeople. Your people are your credibility advantage – if you know how to unlock their voices.
The right strategy transforms employees into credible, authentic advocates, and makes your marketing believable again.
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