Credibility: marketing's biggest challenge in 2025
Today’s audiences don’t just distrust marketing – they expect to be misled. Our latest report shows how trusted employee voices can help brands rebuild credibility in a skeptical world.
Credibility: marketing's biggest challenge in 2025
- Why trust in marketing is at an all-time low (and how to fix it)
- How employees – not ads – are your most credible storytellers
- The rise of micro-influencers (and why your employees fit the mold)
- How to empower employees to become trusted thought leaders
- Smarter ways to measure real credibility, not just clicks
Did you know?
Only 47% of people trust businesses to do the right thing, according to the Edelman Trust Barometer. That’s barely better than flipping a coin.
Meanwhile, 66% of consumers trust regular employees more than CEOs or corporate spokespeople. Your people are your credibility advantage – if you know how to unlock their voices.
The right strategy transforms employees into credible, authentic advocates, and makes your marketing believable again.
Get the insights, fast.
Download resource
Flow
starts
here
Bring communication, knowledge, and tools into one calm place — and help your people find their flow.
