Strategic Internal Communication: Overcoming Challenges and Demonstrating Value
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What is included:
This report highlights what many of us already know: internal communication teams are confident in their ability to drive strategy, but are often held back by a lack of resources, leadership buy-in, or time to focus on long-term goals.
We've partnered with CSCE to shine a light on these issues and show a way forward for internal communication professionals to achieve the goals they really care about.
Contents:
- Understanding strategic internal communication
- Confidence and skills in adopting a strategic approach
- How internal communication professionals spend their time
- Barriers and challenges
- Tools and resources
- Looking ahead
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