Jobs

Content Marketing Manager

Haiilo is a 360° Employee Communications Platform that strengthens the cohesion, motivation and culture in organizations. With more than 1,000 international clients such as Coca Cola, EY, Deutsche Bahn and Deutsche Telekom, we’re one of the largest global providers of employee communications software for companies to reach, engage and understand more than 3.5 million employees every day.

As a Content Marketing Manager you’ll be a key member of the Marketing team and you’ll be responsible for developing and executing content strategies that help new prospects discover our product, company and content. You’ll create high-quality, compelling content tailored to our target audiences to support Haiilo’s organic growth efforts, driving traffic to our website and blog.

This role will be hybrid with 2 days/week in the office in either London or Manchester.

Marketing
London, Manchester

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Everything ready?

What we’re looking for:

3+ years of experience working in an editorial capacity and a deadline-driven environment, preferably in the Technology/Software B2B SaaS industry
Exceptional copywriting, proofreading, and storytelling skills
Strong understanding of SEO and content marketing best practices
Experience with content management systems (e.g. WordPress), marketing automation tools (e.g. Hubspot), and analytics platforms (e.g. Google Analytics)
Ability to juggle multiple projects at a time
Ability to create a variety of content types tailored to different audiences and stages of the buyer journey

What you’ll do:

Develop and implement a comprehensive content marketing strategy to support lead generation, customer acquisition, and brand awareness.
Grow traffic to haiilo.com through organic search marketing programs
Create engaging written content including posts, case studies, guides, whitepapers, emails, and landing pages.
Conduct keyword and competitive research and use SEO best practices to optimize content for search engines and improve organic traffic.
Optimize existing assets to improve search ranking.
Take internal facing content and existing marketing collateral and repurpose them for search.
Plan and execute content distribution strategies across various channels, including social media, email marketing, and third-party publications.
Monitor and analyse content performance metrics, such as traffic, engagement, and lead generation, to improve ROI
Collaborate with the marketing, product, sales, and customer success teams to ensure content aligns with customer needs and organizational objectives

What (y)our team says

Yep, these people are looking for a new team member. Find out what they think is especially awesome about working at Haiilo.

Health and wellbeing are very important to me. I like that at Haiilo, mental wellbeing is openly discussed and supported through incentives like self-care-days, free Headspace subscription, and nilo.health access.

Kirsten Gassen People Partner
Together with some colleagues and our People & Culture team, I initiated a diversity squad to make sure that everyone really feels at home at Haiilo. It’s great to see how colleagues and C-level are willing to invest more and more in this topic.

Lisa Borchert Product Marketing Manager
As we come out of the most anti social era of our lives, having such a great team around you has never been more important. It’s so easy to feel like your voice is being muted on zoom or your raised hand is not being acknowledged. But this team makes it so easy to feel valued.

Ben Hannawi Customer Success Manager

Life at Haiilo

Wondering why we are looking for what we are looking for? Get up close with our company culture, find out what you can expect when working with us and dig up some additional info in our FAQs section. Come on! Do a quick deep-dive into Haiilo’s DNA!

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