Content Marketing Manager

 

Haiilo is a leading employee communications and engagement platform that empowers companies to foster a more connected, engaged, and aligned workforce. Our solutions enable businesses to streamline internal communications, enhance employee advocacy, and boost overall company culture. We make it easy for over 1000 organisations to share important information, measure engagement, and amplify employee voices.

 

As a key member of the Product Marketing team, you will lead the creation of German-language product and competitive content, driving Go-to-Market (GTM) success. Your responsibilities include shaping aligned messaging, gathering insights from client-facing teams, and delivering targeted content that supports both sales and marketing efforts. You’ll also monitor competitive intelligence and market trends to ensure messaging remains impactful, while equipping sales teams with the necessary tools for success. 

  • Marketing
  • Berlin, Hamburg

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What we’re looking for:

  • 3+ years of experience in content or product marketing, preferably in the B2B SaaS Technology/Software industry.
  • Exceptional copywriting and storytelling skills, as well as experience in adapting English copy into German.
  • Proven ability to juggle multiple projects simultaneously and own them end-to-end, from concept to completion.
  • Proficiency in creating diverse content types tailored to different target audiences and strong skills in deeply understanding products and customer needs.
  • Comfortable working cross-departmentally and presenting your work to different teams.
  • Fluent German and very good written and spoken English skills

 

What you’ll do:

  • Develop and Align German Messaging Strategy: Co-create German messaging and narratives, ensuring alignment with English copy & messaging, product teams and upcoming features.
  • Own the Entire German Content Production Process: Align with our Content team to lead and manage the full sales and marketing collateral creation lifecycle.
  • Develop Product and Competitive Content: Create compelling content that highlights product features, benefits, and competitive advantages.
  • Implement Sales and Account Management Requirements: Gather input from client-facing teams (Sales, Account Management, Customer Success)  to integrate into content.
  • Craft Audience-Specific Messaging: Use market and customer insights to develop compelling, targeted content.
  • Enablement Content Creation: Design and produce sales collateral such as presentations, product demos, case studies, and training materials that empower the sales team to effectively position our products and close deals.
  • Gather Competitive Intelligence and Monitor Market Trends: Track market developments and competitor activities, analyze trends, and provide reports and recommendations to ensure the organization remains competitive and aligned with market shifts.
Content Marketing Manager (german speaking) benefits

What (y)our team says

Yep, these people are looking for a new team member. Find out what they think is especially awesome about working at Haiilo.

  • Health and wellbeing are very important to me. I like that at Haiilo, mental wellbeing is openly discussed and supported through incentives like self-care-days, free Headspace subscription, and nilo.health access.

  • Together with some colleagues and our People & Culture team, I initiated a diversity squad to make sure that everyone really feels at home at Haiilo. It’s great to see how colleagues and C-level are willing to invest more and more in this topic.

  • As we come out of the most anti social era of our lives, having such a great team around you has never been more important. It’s so easy to feel like your voice is being muted on zoom or your raised hand is not being acknowledged. But this team makes it so easy to feel valued.

Life at Haiilo

Wondering why we are looking for what we are looking for? Get up close with our company culture, find out what you can expect when working with us and dig up some additional info in our FAQs section. Come on! Do a quick deep-dive into Haiilo’s DNA!

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