Not really. Brand advocacy is a term used to describe actions taken by any people who love your brand and continuously support your organization by promoting products and services to new customers and prospects.

Having brand advocacy programs help your company become visible to larger audiences, build stronger brand awareness, and increase revenue while eliminating costs associated with other traditional marketing campaigns.

However, employee advocacy is the best way to do brand advocacy. Your employees have the most knowledge about your existing products and services and therefore, can be your best brand advocates. Moreover, large organizations can reach a much wider audience just by encouraging their employees to join the advocacy programs.

Even though the benefits of employee advocacy are inevitable, 80% of employers have not yet implemented a comprehensive brand advocacy program.

Most likely, this is due to employers being unsure about how to create and manage successful employee advocacy programs, inability to motivate employees to participate, or because of the lack of leadership support and buy-in.

For this purpose specifically, we’ve created a blog on the 9 inspiring employee advocacy examples. Alternatively, you can check out our customer stories and see how our customers launched successful employee advocacy programs with Haiilo.

Whether you work in sales, marketing, HR or communications, the benefits of employee advocacy are innumerable.

For example, your social selling initiatives will benefit greatly from having a formal employee advocacy program in place. Did you know that companies with employee advocacy programs can boost the reach of the company’s stories 500% further compared to messages from the company profile? Moreover, employee advocacy on social media is often considered as the most efficient and most affordable way to improve your company’s visibility, marketing and sales efforts.

Employee advocacy can also help you hire top talent that matches your company culture. Social recruiting through employee advocacy automatically increases your reach when you begin the recruitment process. Just by sharing your job listings through their own social networks, your workforce exponentially boosts your ability to connect with a much wider audience. Moreover, job seekers rank current employees as the most trusted source for information about a company.

Building a successful employee advocacy program can be a tall order for organizations. However, there are certain steps that should be followed. First, decide which employees are going to participate in your employee advocacy program. Then, you should set up KPIs what we would determine the success of your employee advocacy program. Next step is to plan your content strategy, so that your employee receive timely and relevant content (which will increase your chances on succeeding with employee advocacy). And remember to ask for feedback in the early stages of implementing your EA program.

Looking for inspiration? We’ve got you! You can get insights on building the employee advocacy program from giants like Booking.com.

It’s fair to say that there are no two employee advocacy programs that look the same. For some, employee advocacy is the way to establish a presence on social media and save on advertisement; some need to boost website traffic & SEO ranking, some leverage advocacy for social selling or talent acquisition. Some use it for employer branding and reputation management.

With such a variety of use cases and a spectrum of needs, no wonder that there are dozens of employee advocacy tools in all shapes and sizes available on the market. How to make sense in this array of employee advocacy platforms and find the vendor that meets YOUR needs the best? — If you ever asked yourself this question, then you are in the right place.

Haiilo Share is the leader in employee advocacy. Have your doubts? Check out this comparison of the top 7 employee advocacy platforms and see what fits your specific needs. In order to make this review as transparent and unbiased as possible, it is based on customer feedback.

We’re happy to have you on board! If you’ve been happy with your Haiilo experience, you can consider leaving us a review on G2.