Are employee advocacy and brand advocacy the same thing?

Not really. Brand advocacy is a term used to describe actions taken by any people who love your brand and continuously support your organization by promoting products and services to new customers and prospects.Having brand advocacy programs help your company become visible to larger audiences, build stronger brand awareness, and increase revenue while eliminating costs associated with other traditional marketing campaigns.However, employee advocacy is the best way to do brand advocacy. Your employees have the most knowledge about your existing products and services and therefore, can be your best brand advocates. Moreover, large organizations can reach a much wider audience just by encouraging their employees to join the advocacy programs.

I have my doubts about the success of employee advocacy efforts. Do you have any examples of employee advocacy working?

Even though the benefits of employee advocacy are inevitable, 80% of employers have not yet implemented a comprehensive brand advocacy program.Most likely, this is due to employers being unsure about how to create and manage successful employee advocacy programs, inability to motivate employees to participate, or because of the lack of leadership support and buy-in.For this purpose specifically, we’ve created a blog on the 9 inspiring employee advocacy examples. Alternatively, you can check out our customer stories and see how our customers launched successful employee advocacy programs with Haiilo.

Are there any other benefits of having an employee advocacy platform other than reach and conversion?

Whether you work in sales, marketing, HR or communications, the benefits of employee advocacy are innumerable.For example, your social selling initiatives will benefit greatly from having a formal employee advocacy program in place. Did you know that companies with employee advocacy programs can boost the reach of the company’s stories 500% further compared to messages from the company profile? Moreover, employee advocacy on social media is often considered as the most efficient and most affordable way to improve your company’s visibility, marketing and sales efforts.Employee advocacy can also help you hire top talent that matches your company culture. Social recruiting through employee advocacy automatically increases your reach when you begin the recruitment process. Just by sharing your job listings through their own social networks, your workforce exponentially boosts your ability to connect with a much wider audience. Moreover, job seekers rank current employees as the most trusted source for information about a company.

How do you build an employee advocacy program?

Building a successful employee advocacy program can be a tall order for organizations. However, there are certain steps that should be followed. First, decide which employees are going to participate in your employee advocacy program. Then, you should set up KPIs what we would determine the success of your employee advocacy program. Next step is to plan your content strategy, so that your employee receive timely and relevant content (which will increase your chances on succeeding with employee advocacy). And remember to ask for feedback in the early stages of implementing your EA program.Looking for inspiration? We’ve got you! You can get insights on building the employee advocacy program from giants like Booking.com.

Is Haiilo good for employee advocacy?

It’s fair to say that there are no two employee advocacy programs that look the same. For some, employee advocacy is the way to establish a presence on social media and save on advertisement; some need to boost website traffic & SEO ranking, some leverage advocacy for social selling or talent acquisition. Some use it for employer branding and reputation management.With such a variety of use cases and a spectrum of needs, no wonder that there are dozens of employee advocacy tools in all shapes and sizes available on the market. How to make sense in this array of employee advocacy platforms and find the vendor that meets YOUR needs the best? — If you ever asked yourself this question, then you are in the right place.Haiilo Share is the leader in employee advocacy. Have your doubts? Check out this comparison of the top 7 employee advocacy platforms and see what fits your specific needs. In order to make this review as transparent and unbiased as possible, it is based on customer feedback.

I don’t have any questions; I’m just really happy to be a Haiilo customer

We’re happy to have you on board! If you’ve been happy with your Haiilo experience, you can consider leaving us a review on G2.

Employee Advocacy Platform: Haiilo

Make your employees your biggest advocates

Haiilo empowers your employees to become true brand ambassadors by sharing your content online and changing how the worlds sees your brand.

Who is Haiilo? 🎥

Best in mobile app & software for ease of use

best for 500+ employees

Fill out the form to schedule your Haiilo demo now.

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Turn your employees into brand ambassadors

With Haiilo, many companies have already managed to increase their reach and strengthen their employer branding. “How?” you might ask. By harnessing employee advocacy easily and efficiently! The Haiilo advocacy platform offers your employees an opportunity to position themselves as thought leaders, increase their own profile and expand their networks whilst boosting your brand.

Sharing internal content externally has never been so easy.

Get in touch

Authenticity

People trust people. That’s why 92% of consumers trust recommendations coming from acquaintances and people within their network. That’s more than any form of advertising could ever reach. Employee advocacy platforms like Haiilo make your brand more authentic.

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Reach & Conversion

Employee advocacy increases your reach and conversion. Content shared by employees reaches over 500% more people than messages posted from a corporate account. At the same time, leads generated through employee networks are 7 times more likely to convert. Haiilo allows you to utilize employee advocacy to attain tangible results.

With Haiilo employee advocacy platform, your employees can post content from any internal channel to the social media of their choice with one click.

Get in touch

haiilo page screenshot and on mobile phone screen

Share content from anywhere

From your web browser. From your phone. Even from your email or social intranet. Enable your employees to share content from their preferred channel. And it gets even better. With Haiilo Share, you can schedule posts to be shared on the channels of your choice at the optimal time.

Get in touch

Is Haiilo a good fit for you?

Feature

Haiilo

Content integration with HubSpot, WordPress and SharePoint

AI-powered advanced analytics

Multichannel communication through Teams, Yammer, LinkedIn, Facebook, Slack, Twitter etc

Gamification for better adoption rates

Personalized experience through segmentation by language, location and department

Mobile-first design

Employee app

ISO certification and GDPR compliance for data security

Email suite for seamless creation of automated and tailored newsletters

This is why millions
of users love Haiilo

Our customers are our priority #1. That’s why we continuously work on making Haiilo even better. And we promise: Our products will be exceptionally easy to use. Forever.

Haiilo is providing Vodafone Spain with new opportunities to share content that wouldn’t otherwise be shared to our professional networks on social media while we also promote and advocate for our Vodafone Spain brand.

Alberto Losada Sampayo Technical Processes and Tools Specialist, Vodafone Spain
Our goal for our volunteers: Equip, Empower, Engage. These keywords are part of our program, which is why Haiilo fits so well for us. Here, these words come alive online.

Carolin Werner Head of Mobilization & Volunteering, International Justice Mission Deutschland e.V
We chose Haiilo since it has all the right ingredients for Booking.com: an easy-to-use interface and mobile app with just a few clicks to share content. Gamification was also essential for us to engage our users. But above all, we appreciate Haiilo’s analytics suite, which enables us to be data-driven in our decision-making and test our messages.

Najib Kuijstermans Program Manager at Booking.com
The response from our people internally was tremendous. I didn’t have to force anyone to join, they came to me asking for access. It became a situation where employees felt that they needed access because of all the great content that they could find there.

Tessa Wagensveld Social Media Lead, Rabobank

This is how Coca-Cola HBC managed to create 100000$ of visibility in 8 months

Coca-Cola HBC employees use Haiilo not only to share individual content but also as a platform for their own development – professionally and personally.

Client
Coca-Cola HBC is a growth-oriented company and strategic bottling partner of the Coca-Cola Company.
Problem
To scale the employer brand through employees sharing and promoting Coca-Cola HBC content internally and externally as brand ambassadors.
Why Haiilo?
Coca-Cola HBC has chosen Haiilo for several reasons: the ease of use, flexibility and simple integration of the platform.
Outcome
In just 8 months, Coca-Cola HBC achieved $100,000 worth of social media visibility through Haiilo.

Get in Touch

employee_advocacy_integrations apps logos

Haiilo Integrations

Integrate Haiilo with existing software for better adoption rates and seamless use
Automatically pull the content from content management systems and file storage
Enable employees to log in using their company accounts

Our goal for our volunteers: Equip, Empower, Engage. These keywords are part of our program, which is why Haiilo fits so well for us. Here, these words come alive online.

Carolin Werner Head of Mobilization & Volunteering, International Justice Mission Deutschland e.V

FAQs

Are employee advocacy and brand advocacy the same thing?

Not really. Brand advocacy is a term used to describe actions taken by any people who love your brand and continuously support your organization by promoting products and services to new customers and prospects.

Having brand advocacy programs help your company become visible to larger audiences, build stronger brand awareness, and increase revenue while eliminating costs associated with other traditional marketing campaigns.

However, employee advocacy is the best way to do brand advocacy. Your employees have the most knowledge about your existing products and services and therefore, can be your best brand advocates. Moreover, large organizations can reach a much wider audience just by encouraging their employees to join the advocacy programs.
I have my doubts about the success of employee advocacy efforts. Do you have any examples of employee advocacy working?

Even though the benefits of employee advocacy are inevitable, 80% of employers have not yet implemented a comprehensive brand advocacy program.

Most likely, this is due to employers being unsure about how to create and manage successful employee advocacy programs, inability to motivate employees to participate, or because of the lack of leadership support and buy-in.

For this purpose specifically, we’ve created a blog on the 9 inspiring employee advocacy examples. Alternatively, you can check out our customer stories and see how our customers launched successful employee advocacy programs with Haiilo.
Are there any other benefits of having an employee advocacy platform other than reach and conversion?

Whether you work in sales, marketing, HR or communications, the benefits of employee advocacy are innumerable.

For example, your social selling initiatives will benefit greatly from having a formal employee advocacy program in place. Did you know that companies with employee advocacy programs can boost the reach of the company’s stories 500% further compared to messages from the company profile? Moreover, employee advocacy on social media is often considered as the most efficient and most affordable way to improve your company’s visibility, marketing and sales efforts.

Employee advocacy can also help you hire top talent that matches your company culture. Social recruiting through employee advocacy automatically increases your reach when you begin the recruitment process. Just by sharing your job listings through their own social networks, your workforce exponentially boosts your ability to connect with a much wider audience. Moreover, job seekers rank current employees as the most trusted source for information about a company.
How do you build an employee advocacy program?

Building a successful employee advocacy program can be a tall order for organizations. However, there are certain steps that should be followed. First, decide which employees are going to participate in your employee advocacy program. Then, you should set up KPIs what we would determine the success of your employee advocacy program. Next step is to plan your content strategy, so that your employee receive timely and relevant content (which will increase your chances on succeeding with employee advocacy). And remember to ask for feedback in the early stages of implementing your EA program.

Looking for inspiration? We’ve got you! You can get insights on building the employee advocacy program from giants like Booking.com.
Is Haiilo good for employee advocacy?

It’s fair to say that there are no two employee advocacy programs that look the same. For some, employee advocacy is the way to establish a presence on social media and save on advertisement; some need to boost website traffic & SEO ranking, some leverage advocacy for social selling or talent acquisition. Some use it for employer branding and reputation management.

With such a variety of use cases and a spectrum of needs, no wonder that there are dozens of employee advocacy tools in all shapes and sizes available on the market. How to make sense in this array of employee advocacy platforms and find the vendor that meets YOUR needs the best? — If you ever asked yourself this question, then you are in the right place.

Haiilo Share is the leader in employee advocacy. Have your doubts? Check out this comparison of the top 7 employee advocacy platforms and see what fits your specific needs. In order to make this review as transparent and unbiased as possible, it is based on customer feedback.
I don’t have any questions; I’m just really happy to be a Haiilo customer

We’re happy to have you on board! If you’ve been happy with your Haiilo experience, you can consider leaving us a review on G2.

Strengthen Employee Advocacy in your company with Haiilo

3M+ employees engage using Haiilo

3M+ employees engage using Haiilo

Make your employees your biggest advocates

Haiilo empowers your employees to become true brand ambassadors by sharing your content online and changing how the worlds sees your brand.

Fill out the form to schedule your Haiilo demo now.

Thank You! With a few more details we can help you even better.

Turn your employees into brand ambassadors

Authenticity

Reach & Conversion

Share content from anywhere

Is Haiilo a good fit for you?

This is why millions
of users love Haiilo

This is how Coca-Cola HBC managed to create 100000$ of visibility in 8 months

Haiilo Integrations

Get started now and schedule your Haiilo demo

FAQs

Are employee advocacy and brand advocacy the same thing?

I have my doubts about the success of employee advocacy efforts. Do you have any examples of employee advocacy working?

Are there any other benefits of having an employee advocacy platform other than reach and conversion?

How do you build an employee advocacy program?

Is Haiilo good for employee advocacy?

I don’t have any questions; I’m just really happy to be a Haiilo customer

Strengthen Employee Advocacy in your company with Haiilo

3M+ employees engage using Haiilo

3M+ employees engage using Haiilo

Make your employees your biggest advocates

Haiilo empowers your employees to become true brand ambassadors by sharing your content online and changing how the worlds sees your brand.

Fill out the form to schedule your Haiilo demo now.

Thank You! With a few more details we can help you even better.

Turn your employees into brand ambassadors

Authenticity

Reach & Conversion

Share content from anywhere

Is Haiilo a good fit for you?

This is why millions of users love Haiilo

This is how Coca-Cola HBC managed to create 100000$ of visibility in 8 months

Haiilo Integrations

Get started now and schedule your Haiilo demo

FAQs

Are employee advocacy and brand advocacy the same thing?

I have my doubts about the success of employee advocacy efforts. Do you have any examples of employee advocacy working?

Are there any other benefits of having an employee advocacy platform other than reach and conversion?

How do you build an employee advocacy program?

Is Haiilo good for employee advocacy?

I don’t have any questions; I’m just really happy to be a Haiilo customer

This is why millions
of users love Haiilo