Category: Marketing & Branding

For many businesses, social media marketing strategy is the most important piece of the overall marketing performance.

Looking to be found or find new talents yourself? Go to LinkedIn. Looking for new customers, partners or investors? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn.

Measuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.

In this blog, we will cover some of the biggest social media trends to follow in 2022 and beyond. 

LinkedIn marketing is a must-have for most marketers today. If you are in a B2B business, LinkedIn may be the most powerful marketing channel for you to leverage.

Looking for some great newsletter examples? Check out these 11 newsletters and get new email marketing content ideas!

Learn about brand trust, why it is an important marketing metric and best ways to build brand trust.

What are the benefits of curated content? How to master your content curation strategy? Find out in our new blog!

Check out this article to learn what share of voice means, how it impacts business and 8 proven ways to increase it.

Should employers allow social media in the workplace? What are the pros and cons, and how to get the most out of it? Learn in our new blog!