Category: Employee Advocacy

For many businesses, social media marketing strategy is the most important piece of the overall marketing performance.

In this blog, we will present 9 great employee advocacy examples from which you can learn about the power of advocacy in driving better marketing performance, generating new sales, and improving your employer brand.

Employer branding (EB) is one of the most important fields of talent acquisition (TA). With the increase of the war for talent across the world, employers are required to invest in their employer branding strategies more than ever before.

Social media recruitment is not a new trend anymore. It is one of the most commonly used talent acquisition tactics. Since most people use at least one social media platform, it makes sense to leverage these channels to attract and hire new job candidates.

Brand advocacy can be one of the most powerful ways to build brand awareness, drive new leads, close new customers, attract and hire new job candidates.

Measuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.

Every organization strives to have brand ambassadors. Knowing all the benefits of brand advocacy, and word-of-mouth marketing, it is not surprising that companies are putting more and more effort into launching ambassadorship programs to achieve specific business goals.

Most businesses are aware of the benefits of employee advocacy: Altimeter highlights that 90% of brands surveyed already got started with employee advocacy or have plans to launch an employee advocacy program.

LinkedIn marketing is a must-have for most marketers today. If you are in a B2B business, LinkedIn may be the most powerful marketing channel for you to leverage.

You now have the possibility to leverage the network of the key players in your company by posting on their behalf - even if they don’t have the time.