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Employee advocacy software is becoming one of the must-have tools in every organization’s tech stack. As employee advocacy can go a long way in driving more brand awareness, generating more sales, improving internal communications, and building pools of high-quality job candidates, it is not surprising that employee advocacy is becoming an important strategy for many organizations.

Trust is at the core of everything we do as leaders and communication professionals. Check out our latest blog for tips on closing the trust gap in your organization.

Everything you need to know about social selling! Check our blog to learn about how to improve your social selling strategy.

For many businesses, social media marketing strategy is the most important piece of the overall marketing performance.

In this blog, we will present 9 great employee advocacy examples from which you can learn about the power of advocacy in driving better marketing performance, generating new sales, and improving your employer brand.

Employer branding (EB) is one of the most important fields of talent acquisition (TA). With the increase of the war for talent across the world, employers are required to invest in their employer branding strategies more than ever before.

Social media recruitment is not a new trend anymore. It is one of the most commonly used talent acquisition tactics. Since most people use at least one social media platform, it makes sense to leverage these channels to attract and hire new job candidates.

Brand advocacy can be one of the most powerful ways to build brand awareness, drive new leads, close new customers, attract and hire new job candidates.

Measuring brand awareness is one of the trickiest marketing KPIs to track. It is difficult to estimate its effectiveness and do ROI calculations. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness.

Every organization strives to have brand ambassadors. Knowing all the benefits of brand advocacy, and word-of-mouth marketing, it is not surprising that companies are putting more and more effort into launching ambassadorship programs to achieve specific business goals.