As companies continue to navigate the challenges of remote work and the ongoing changes in the workplace, effective communication with employees has become more critical than ever before. Yet, many organizations still measure the success of their internal communications based solely on quantitative metrics, such as the number of views or clicks. While these metrics are important, they only tell part of the story.
In this blog post, we’ll explore why it’s essential to start measuring the impact of your employee comms and why qualitative feedback is crucial.
Quantitative performance will only tell you half the story 🪫
It’s easy to get caught up in measuring the quantitative performance of your communications, such as the number of views or clicks. While these metrics are important to understand the reach and effectiveness of your communications, they don’t tell you how your employees are perceiving your content. To truly understand the impact of your internal communications, you need to start measuring qualitative feedback from your employees.
By gathering qualitative feedback, you can get a better understanding of how your employees are interpreting and reacting to your communications. This feedback can help you identify areas where your communications may be unclear or where your employees are struggling to engage. Armed with this information, you can make changes to your communications to improve their effectiveness and ensure that your employees are getting the information they need.
Uncover topics that your employees care about 👂🏼
One of the biggest benefits of gathering qualitative feedback is that it can help you identify areas where your employees want to learn more. By asking your employees for feedback on your communications, you can uncover topics that are of interest to them and tailor your communications accordingly. This approach can help you increase engagement with your communications and ensure that your employees are getting the information they need.
Moreover, by asking for feedback, you’re demonstrating to your employees that you value their opinion and are committed to improving your communications. This can help to build trust and foster a culture of open communication within your organization.
Bind your measures to business-relevant metrics 🚀
Finally, gathering qualitative feedback can help you measure the impact of your communications and tie your measures to business-relevant metrics. For example, by asking your employees for feedback on their understanding of your organization’s strategy, you can measure how effective your communications are in conveying this information. Similarly, by asking for feedback on their trust in leadership, you can measure how well your communications are building a sense of trust and alignment within your organization.
By measuring these types of business-relevant metrics, you can demonstrate the value of your internal communications and make a case for investment in this area. This approach can help you build a more effective communication strategy that supports your organization’s goals and objectives.
Now that you understand the importance of measuring the impact of your employee comms, how do you go about doing it? One effective way is through regular surveys. An engagement survey tool can help you gather feedback from your employees on a regular basis, allowing you to make data-driven decisions about your internal communications.
Here are some tips for using surveys to measure the impact of your employee comms:
- Ask specific questions: Rather than asking general questions about your communications, ask specific questions about individual messages or channels. This will help you identify what’s working and what isn’t.
- Use a mix of qualitative and quantitative questions: Use open-ended questions to gather qualitative feedback, and use multiple-choice questions to gather quantitative data.
- Share the results: Once you’ve gathered feedback, share the results with your employees. Let them know what changes you plan to make based on their feedback and ask for their continued input.
In conclusion, while quantitative metrics are important to understand the reach and effectiveness of your internal communications, they only tell part of the story. To truly understand the impact of your communications and improve their effectiveness, you need to start gathering qualitative feedback from your employees. By doing so, you can continuously improve your content, uncover topics your employees want to learn more about and measure the impact of your communications in terms of business-relevant metrics.
Let me introduce you Haiilo Engagement Surveys
Measuring the impact of your employee comms through qualitative feedback is easier than ever before thanks to tools like the Haiilo Engagement Surveys.
Our tool fits perfectly into the Haiilo tool landscape. You can access your user directory and of course, target your users on the basis of this. In addition, you can of course use the channel infrastructure of your Haiilo platform: Haiilo Intranet, desktop, mobile app, Microsoft Teams, Slack & Email. In this way, you can ensure that getting feedback from all of your employees.
In addition, the Haiilo survey tool offers easy export options for further processing of the data. You can export the results in a variety of formats, including Excel and PDF, so you can easily analyze the data and incorporate it into your internal communication strategy.
With these benefits, it’s clear that the Haiilo Survey Tool is a smart choice for any organization looking to measure the impact of their employee communications and improve their internal communications strategy.
